... environments, creating marketing opportunities and risks. CMOs will be held accountable not only for related marketing strategies, but also for product and customer experience outcomes that build or destroy brand equity. Overview Strategic Planning Assumption Maverick Research Analysis Gartner Recommended Reading ...
Analyst(s): Amy Abatangle
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... Access Insights Already a Gartner client? Rising outsourcing costs, increasing logistics complexity, and growing customer expectations make LSP performance management critical. This research helps logistics leaders focus on strategic providers, define value-oriented metrics, and use robust scorecards ...
... product leaders must prioritize critical orchestration capabilities that bridge the gap between demos and production to become indispensable to customers. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Christine Tenneson | Alfredo Ramirez IV | Kiumarse Zamanian | Ethan Cai | Aakanksha Bansal
... forecasting, testing and optimization difficult. Use unified, AI-driven capabilities to improve profitability by achieving a greater understanding of customer behavior. Insights at a Glance Market Outlook Current Market Landscape Market Definition Example Vendors Gartner Recommended Reading Gartner Insights ...
... availability of IBM Sovereign Core, IBM introduces a software-only offering for digital sovereignty that includes continuous controls monitoring. Customers must weigh the benefits of this do-it-yourself model against easier-to-deploy packaged sovereignty solutions. Overview Strategic Planning Assumption ...
Analyst(s): Ed Anderson | Andrew Lerner | Lydia Leong | Alessandro Galimberti
... greater revenue opportunities. The benefits will occur in signage, healthcare and banking, as well as sectors that prioritize IoT spending to meet customer demand. Insights at a Glance Market Opportunity Key Trends Methodologies & Definitions Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? Many assume that CX is everyone’s responsibility and that measuring customer satisfaction is enough. However, organizations that outperform on CX succeed by tracking revenue impact of CX, formalizing C-level accountability and removing employee barriers to deliver ...
... Gartner First Takes Fresh insights on emerging trends Chief product officers can gain access to new government customers by integrating quantum sensing into products or roadmaps, enabling fast compliance for departments lacking quantum expertise. This aligns with the U.S. executive order recognizing ...
Analyst(s): Stacey Yin | Matthew Brisse | Bill Ray
... must advocate a combination of procurement metrics (supplier performance, contract compliance, etc.) and business-aligned metrics (product quality, customer satisfaction, etc.) for a holistic view of success. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading ...