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Premium Research May 2026
... Synthetic data will transform marketing teams’ ability to simulate customer behavior, test messaging, and develop products. This research outlines the top use cases for synthetic data in marketing, the primary challenges and the steps CMOs should take now. Insights at a Glance What Is Synthetic Data? ...

Analyst(s):   Lizzy Foo Kune
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Research May 2026
... focused on accelerated servers, is most often the result of hyperscaler and large service provider investments. In the meantime, increased use of AI for customer-facing tools and personalization is driving IT spending among the retail and banking sectors. Insights at a Glance Market Opportunity Key Trends ...

Analyst(s):   Hanna Karki   |   Debbie Buckland   |   Simon Cushing   |   Rishi Sood   |   Jonathan Davenport   |   Marlena Brown   |   Jeff Casey   |   Pankaj Verma   |   Scot Kim   |   Nicole Foust   |   Gregor Petri   |   James Ingham   |   Jonathan Rivera   |   Peter Kjeldsen   |   Inna Agamirzian   |   Shivani Palepu   |   Sruthi Nair
Premium Research Jul 2026
... when startups automate workflows they have not examined, measured, or redesigned. A failed pilot consumes a runway that could have closed the next customer, the next hire or the next round. The cost is the growth that never happened. Insights at a Glance Strategic Planning Assumption Issue Impact Implications ...

Analyst(s):   Efe Pazarceviren
Research Jul 2026
... Access Insights Already a Gartner client? CMOs can leverage marketing data collaboration solutions to unify fragmented customer data, enhance targeting and improve measurement. Investing in these solutions aids in audience segmentation, campaign measurement and personalization in a privacy-compliant ...

Analyst(s):   Tia Zervas   |   Rachel Dooley
Research Jul 2026
... workflows, business outcomes, and ROI. Tech CEOs must utilize the ReFLECT framework to optimize prompts used for AI content generation to increase customer engagement. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Contributors Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Adrian Lee   |   Forest Conner
Premium Research Jul 2026
... Fifty-nine percent of customer service teams will pursue agentic AI in the next 12 months. Those exploring the technology will find a fragmented market. Choosing the wrong route risks agent sprawl, vendor lock-in and rising costs. Service leaders should use this note to select the right route for their ...

Analyst(s):   Brett Overbey   |   Kim Hedlin   |   Daniel O'Sullivan
... Related Gartner resources Business Buyer Insights Improve Your Product Strategy by Better Understanding Your Customers Rethink Your Messaging and Content Strategy to Advance B2B Tech Buying Client Story Rebranding and Repositioning to Improve Buyer Resonance Watch how Devin Noonan, Chief Revenue Officer ...
Research Jul 2026
... strategy: deploy AI agent “revenue engines.” Automating high-value processes with deep business knowledge lets providers charge for results, maximizing customer ROI and compounding product revenue. Insights at a Glance Strategic Planning Assumption Impact Actions How to Execute Success Measures Gartner Recommended ...

Analyst(s):   Jim Hare   |   John Santoro   |   Jason Rosen   |   Ron Burns
Research May 2026
... Gartner client? Atlassian’s commercial strategy is shifting from partner-led discounting toward direct sales at close to list pricing for renewing customers. Software engineering leaders should collaborate closely with purchasing teams to take advantage of opportunities to reduce cost and prevent unforecasted ...

Analyst(s):   Matthew Higgins   |   Keith Mann   |   Rich Doheny   |   Bill Blosen   |   Akis Sklavounakis   |   Thomas Murphy
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