... to handle unpredictable use situations, technology providers could upset customers with large unexpected bills, which can translate into customer churn and missed growth opportunities. To maximize product profitability, customers need pricing model options that allow them to flexibly accommodate unpredictable ...
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... client? Executive orders and actions of the new U.S. administration have created uncertainty across the public and private sectors. This research shows customer service and support leaders how to prepare to lead through potential disruptions by building agility into systems, processes and decision making. ...
... Access Research Already a Gartner client? Customer service and support leaders often struggle to advance their careers because they fail to take advantage of a core group of allies for coaching, sponsorship and mentoring. Use this research to identify, assess and activate core alliance relationships ...
... to their ways of working because leaders haven’t clearly explained what needs to change and why it’s necessary. The From/To/Because Model provides customer service and support leaders with a simple formula for communication that shifts employee behavior. Overview Introduction Analysis Gartner Recommended ...
... vendors need to consider. Vendors who integrate robust automated red-teaming practices will earn trust and stay compliant as regulatory expectations and customer needs evolve. Analysis Gartner Recommended Reading Evolving Insights History ...
... Already a Gartner client? ServiceNow’s aim to monetize acquisitions and embedded AI can drive up contract costs without proportional value increases if customers lack a negotiation control framework. This research outlines how to shape vendor behavior, limit scope, and optimize outcomes preventing overspending ...
Analyst(s): Lance Pate | Tyler Smith | Justin Galentine | Christopher Dixon
... Access Insights Already a Gartner client? Disparate teams — customer insights, market research, and marketing analytics — prevent CMOs from leveraging all data sources and AI’s powerful ability to synthesize. To accelerate strategic growth, CMOs must centralize all insights teams under one leader for ...
... Gartner client? Buyers engage with messaging that is relevant to their situation. Product-led messaging slows decisions and derails deals. Outcome-led, customer-centric storytelling using the OSIR framework helps high-tech executives improve relevance, reduce buyer effort and support better buying decisions ...
Analyst(s): Molly Beams | Manav Jain | Brayden Napoli
... remediation-centric security toward preemptive architectures that preserve safe operation under continuous AI-driven threats. Those who fail to do so risk losing customer trust and competitive advantage. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...