... Already a Gartner client? ServiceNow’s aim to monetize acquisitions and embedded AI can drive up contract costs without proportional value increases if customers lack a negotiation control framework. This research outlines how to shape vendor behavior, limit scope, and optimize outcomes preventing overspending ...
Analyst(s): Lance Pate | Tyler Smith | Justin Galentine | Christopher Dixon
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... Gartner client? Buyers engage with messaging that is relevant to their situation. Product-led messaging slows decisions and derails deals. Outcome-led, customer-centric storytelling using the OSIR framework helps high-tech executives improve relevance, reduce buyer effort and support better buying decisions ...
Analyst(s): Molly Beams | Manav Jain | Brayden Napoli
... Access Insights Already a Gartner client? Disparate teams — customer insights, market research, and marketing analytics — prevent CMOs from leveraging all data sources and AI’s powerful ability to synthesize. To accelerate strategic growth, CMOs must centralize all insights teams under one leader for ...
... projected to increase significantly. Providers that deliver GenAI-powered self-service and agentic AI capabilities to enhance operational efficiency and customer experience will sustain a competitive advantage. Insights at a Glance Market Opportunity Key Trends Methodologies & Definitions Gartner Recommended ...
Analyst(s): Manoj Bhatia | Lisa Unden-Farboud | Arunasree Cheparthi
... product vision aren’t just falling behind, they’re spectators watching their competitors define the future. A great product vision anchors teams and customers around a clear North Star, reducing churn in a fast-moving AI landscape where vendors leapfrog each other. Insights at a Glance Strategic Planning ...
... talk about how Gartner insights assist the organization in comprehending industry trends and pinpointing crucial areas to focus on for enhancing customer value. ...
... client? Messaging that focuses on product features commoditizes solutions and does not align with buying drivers. Product marketing leaders must audit customer life cycles to find alternative differentiators that highlight the unique value only they can provide across buying, delivery, and owning experiences ...
... those with the best products, but those that align their AI business with local market needs. Product leaders must focus on four priorities to drive customer success and growth. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? Customer contact centers and workforce service desks are vulnerable to attackers using deepfake voices to defeat biometric voice authentication or hide their reconnaissance efforts. Cybersecurity leaders must deploy a risk mitigation stack that includes, but ...