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Premium Research Feb 2026
... Best practices in digital marketing are strongly affected by industry-specific nuances among wealth and asset management firms based on target customer segments and distribution models. CMOs can use this research to learn from industry leaders how to form their own path to success. Index Performance ...

Analyst(s):   Priyanka Narang   |   Alex De Fursac Gash   |   Yash Rastogi   |   Karan Saxena   |   Ross Cosner
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Premium Research Feb 2026
... Gartner’s 12th Power of the Profession Supply Chain Innovation Awards spotlight supply chain advances in customer/patient innovation, people breakthroughs, process/technology innovation and social impact. CSCOs can learn from our category winners: Bristol-Myers Squibb, Unilever, Diageo and Microsoft. ...

Analyst(s):   Maria Nieradka
Premium Research Feb 2026
... Rapid advances in technology and customer expectation mean that digital commerce is evolving faster than the rest of the business. To thrive by 2030, the entire organizational mindset must shift to agility. Digital commerce leaders must adopt outcome-driven leadership, fusion teams, and composability ...

Analyst(s):   Aditya Vasudevan   |   Mike Lowndes
Premium Research Feb 2026
... Customer service and support leaders are facing surprise bills due to confusing consumption-based pricing models for AI products, putting their ambitions at risk. Leaders must understand the factors that drive costs to maintain control over their budgets and strategy. Insights at a Glance Issue Context ...

Analyst(s):   Emily Potosky   |   Patrick Quinlan
Research Apr 2026
... Gartner client? Agentic AI continues to be a hot industry topic. Despite great potential, solutions built on agentic AI platforms will disappoint customers and fail to deliver value unless product leaders address five key blind spots and strengthen six core features in current platforms. Overview Analysis ...

Analyst(s):   Radu Miclaus   |   Ray Valdes
Premium Research Apr 2026
... results for long-term disappointment. This research shows how to monetize AI today with the flexibility to adjust the pricing model as market and customer expectations evolve. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Contributors Gartner Recommended Reading Gartner ...

Analyst(s):   John Santoro   |   Ron Burns   |   Marissa Schmidt
Premium Research Apr 2026
... the future with a higher focus on patient centricity for new modalities. While designing the supply chain to accommodate these new product lines, customer service expectations must be achieved for their existing therapies. Overview Steps Review Your Performance Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Corwin Hee   |   Maria Nieradka
Research Mar 2026
... retention and growth. Revenue and retention leaders can use this research to master three essential CX capabilities: developing CX strategy, capturing customer voice, and effectively measuring CX performance. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading ...

Analyst(s):   Chad Storlie   |   Michael Chiu   |   Maria Marino
Premium Research Feb 2026
... layer is essential for AI vendors to succeed with CSPs. AI vendor product leaders must choose wisely or risk a mismatch that disappoints partners, customers and ultimately revenue expectations. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Implications Gartner Recommended ...

Analyst(s):   Khurram Shahzad   |   Pulkit Pandey
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