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Premium Research Feb 2026
... Identity verification is commonly used in customer use cases but is increasingly being applied in workforce use cases to secure onboarding and account recovery workflows. CISOs must choose a workforce IDV solution carefully to avoid increased implementation costs and deliver long-term value. Insights ...

Analyst(s):   James Hoover   |   Nayara Sangiorgio   |   Akif Khan
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Research Mar 2026
... Gartner client? Identity and access management is both a business enabler and a cybersecurity imperative serving multiple constituencies: workforce, customers, partners and machines. Cybersecurity leaders can create an appropriate strategy for successful IAM practice by navigating this research to build ...

Analyst(s):   Nathan Harris   |   Michael Kelley
Premium Research Apr 2026
... CHROs must transform HR COEs into product design teams to leverage AI, fostering innovation and customer-centric solutions. This research serves as a guide for CHROs to plan this transformation and ultimately enhance business value and workforce outcomes through their COEs. Insights at a Glance Issue ...

Analyst(s):   Blakeley Hartfelder   |   Zach Friedman   |   Ben Cook
Research Feb 2026
... client? Chief product officers face immense difficulty in establishing a solid product strategy as AI capabilities evolve rapidly and alignment with customer requirements remains low. To win the AI vendor race, product leaders must shift from simple AI integration to prioritizing profitable, differentiated ...

Analyst(s):   Brandon Medford
Premium Research Mar 2026
... into tangible business impact. Evidence from efficient growth companies suggests that CFOs must drive AI deployment beyond the back office toward customer, product, and financial levers, pursuing reinforcing use cases that compound growth impact and resilience. Insights at a Glance Issue Impact More ...

Analyst(s):   Shankar K   |   Michelle Carlsen
Webinar Nov 18, 2026   Upcoming
... innovation with effective governance and controls. Gain insights into the practices that help technology providers accelerate AI-driven growth, build customer trust and generate lasting competitive advantage while managing risk at scale. Return to this web page to watch the webinar. Contact us at gartnerwebinars ...

Analyst(s):   Matthew Goldman
Webinar Nov 23, 2026   Upcoming
... marketing teams for long-term growth and success Chief Marketing Officers (CMOs) face growing pressure to drive growth while adapting to rapid changes in customer behavior, AI adoption and enterprise priorities. At the same time, many marketing leaders are navigating constrained resources, rising executive expectations ...

Analyst(s):   Ewan McIntyre   |   Sharon Cantor Ceurvorst
... She used her Lean Six Sigma toolkit to analyze and solve open-ended business problems. At Juniper Networks, she transformed channel operations and customer master data management to support Juniper's Enterprise strategy. Technology selection, roadmap design, and adoption Data and AI strategy, including ...
Insight August 22 2024
... experience Experiences where one or more catalytic components is already present (e.g., highly emotional moments) Use audience insights — such as customer journeys — to uncover existing brand experiences where an intervention could change audience perceptions and/or deliver unexpected value (e.g., proactive ...
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