... Despite anticipation and excitement, the first sales meeting is often followed by a plodding journey or, worse, ghosting. Product marketers can enable sellers to set prospects upon high-speed, low-regret buying journeys by aligning first meetings to the buyer’s specific needs at this early stage. Session Description ...
Analyst(s): Roland Johnson | Susan Graeme
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... while the drumbeat of technology is unmistakable in our day-to-day, we used a very human frame for this year’s subthemes — exploring our collective journey toward sentient operations, using the analogy of the mind, body and soul. Here are some key takeaways from our keynotes and discussions. The Mind: ...
... globally innovated with advanced technologies like AI, generative AI, automation, and data and analytics to address operations inefficiencies, poor customer experience, high costs, and the rising need for security features. Gartner Research ...
... SolarWinds’ post-acquisition licensing changes have significantly increased costs for existing customers. Heads of I&O must utilize these insights to assess the implications of these changes and manage costs and volatility during the transition. Gartner Research ...
... chain officers are continually challenged to enhance customer value and maintain a profitable balance amid growing complexity. This research outlines supply chain modularity as a strategic approach that enables organizations to deliver tailored customer experiences and drive profitable growth. Overview ...
... strategically embracing agentic AI and GenAI, CSPs can revamp their GTM models to be more efficient, personalized and customer-centric, leading to increased revenue, improved customer satisfaction and a stronger competitive position in the evolving telecommunications landscape. Overview Strategic Planning ...
... B2C marketing functions face the biggest “say-do” gaps around customer loyalty, customer analytics and content strategy. CMOs can use Gartner’s Marketing Score diagnostic to calibrate their priorities by reviewing the top 15 activities that have high importance but disappointingly low maturity. Overview ...
... they are on the journey. Select your function to see tailored resources for your priorities through The Reset Recover Renew
As strategies reset, align, anticipate and adapt to the evolving operating models that drive your organization in a new direction. What new capabilities, customer types and company ...
... performance gaps Traditional sales productivity metrics are failing chief sales officers (CSOs). In 2025, 31% of CSOs missed new customer acquisition targets and 26% fell short on customer growth. Economic and political uncertainty has made deals stall and churn risk spike. Yet, most sales analytics functions ...