... making, anticipating market trends, optimizing product features and strategizing customer engagement in ways not limited by current market realities. Chief product officers must grasp its impact on accelerating customer value delivery. Overview Strategic Planning Assumption Analysis Background and Context ...
Analyst(s): Clifton Gilley
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... A customer-facing mobile app presents both high risks and the potential for high rewards. When done well, apps can provide unparalleled customer experiences and business growth; however, poorly managed apps will continuously drain resources and quickly lose relevance. This research helps CMOs assess ...
... Microsoft customers need to be informed about key pricing and licensing changes to optimize negotiations and contract management. Sourcing, procurement, and vendor management leaders can leverage this tool to identify significant updates, mitigate risks, and streamline renewal preparation. Gartner Research ...
Analyst(s): Sara Gravesande | Zach Nagle | Michael Silver | Dolores Ianni
... product launch is critical to the success of a tech product. But digital technologies have brought new challenges for product managers and their teams. Customers today have become more demanding of products and services. Success today requires a digital product manager with a much wider set of skills and priorities ...
... teams. Prior to joining Gartner, Mr. Eschinger held several operational management positions within retail and service organizations. Which markets or customer segments to enter or exit Determine when and how best to pursue markets Evaluate offerings, strategies, market position and market messages Assess ...
... software in 2024. 5 stages of the software buying journey The B2B software purchase cycle typically has five stages, each marked by unique needs, challenges, considerations, and opportunities. Here’s what matters to buyers at each stage of the buying journey. Stage #1: Recognizing the need for software In ...
... As use cases and edge data also grow, enterprises are on an inevitable journey toward more sophisticated use cases and edge AI. Infrastructure and operations leaders must be proactive in identifying use cases and enable this journey through a platform approach. Overview Strategic Planning Assumptions ...
Analyst(s): Tom Coshow | Thomas Bittman | Eric Goodness
... global expansion while integrating emerging technological trends into their product offerings. How Gartner helped Gartner helped successfully enhance customer experiences by integrating emerging trends into product offerings along with strategic alignment. Business impact Comarch was able to strengthen their ...
... organizational dynamics. B2B marketing involves complex sales cycles, individual and account-based targeting, and more touchpoints during the purchase journey, which are not well-suited to MMM’s probabilistic methods and aggregated data approach. Key challenges in B2B marketing include: CRM reliance. B2B ...