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Announcement December 05 2022
... should create a digital customer value exchange to provide mutual value on digital channels throughout the full cross-channel journey,” McIntyre said. “Enhance the effectiveness of digital marketing by seeking opportunities for personalized engagements that genuinely help customers throughout their end- ...
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... Dell Technologies | LISA: Virtual Assistant Enabling Autonomy and Social Inclusion Along the Supply Chain Customer or Patient Innovation of the Year Achieving a positive, quantifiable impact on customer or patient loyalty through supply chain. Danone | Track & Trace for Baby Formula Finalists Gartner research ...
eBook June 16 2026
... business agility through prevention, response and recovery from cybersecurity incidents. Gartner has identified the major actions and decisions on your journey to success on this mission-critical priority. Gartner has tools and insights to support you throughout these steps, which will typically span many ...
Video February 05 2025
... category is Prudential, for their entry 'Grassroots Collaboration in Customer Obsessed Transformation delivers Business Value'. This was an organization-wide transformation to becoming a customer obsessed company that could solve customer challenges and become a high-growth company. The judges were impressed ...
Premium Research Jun 2025
... Product marketing leaders can use this research to find unique value made possible from combining a robust customer data strategy with AI agents that enhance the marketing, sales and customer service functions. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Reference ...

Analyst(s):   Molly Beams   |   Julian Poulter
Premium Research Jun 2025
... cloud partners as GenAI and investor demands drive broader customer self-service and hyperscale-provided professional services. The three strategies outlined here can help you avoid obsolescence and counter this “fast path” threat as customers are enabled to do more for themselves. Overview Strategic ...

Analyst(s):   Craig Lowery
Premium Research Aug 2025
... Many customer service and support leaders treat mobile as just another channel, overlooking smartphones’ powerful capabilities. By leveraging the core features of mobile devices — such as the camera, GPS and messaging — they can create accessible, convenient and proactive service experiences. Overview ...

Analyst(s):   Brett Overbey
Premium Research Aug 2024
... AI-empowered CRM technologies boost CX through sales, marketing, customer service, digital commerce and cross-CRM tasks, enhancing efficiency and effectiveness. This research helps applications leaders make strategic decisions by detailing CRM market structures and available technologies. Overview Introduction ...

Analyst(s):   Ilona Hansen   |   Benjamin Bloom   |   Pri Rathnayake   |   Wynn White   |   Melissa Hilbert   |   Audrey Brosnan   |   Mike Lowndes
Premium Research Mar 2025
... of the Cybersecurity Leader highlights that 33% of cybersecurity leaders play an active role in their organization’s AI adoption journey and 58% lead the AI adoption journey. Leaders are aiming to keep pace with the rapid developments in AI to balance risk and benefit. This session will give you a breakdown ...

Analyst(s):   Deepti Gopal
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