... practices, and transition traditional knowledge bases. Service and support leaders must adapt processes and strategies to keep pace and meet evolving customer expectations. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): John Quaglietta | Jennifer MacIntosh
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... for marketing improvements. Use this research to quickly grasp the critical factors involved in advancing process maturity for brand measurement, customer analytics and marketing operations. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...
... Gartner Research Board for Global CIOs members on aspects of adoption and implementation of AI in contact centers, such as approaches to front-end customer interactions, success metrics, tangible returns, and challenges faced. Overview Summary of Results Survey Results Detail Gartner Research ...
... Top life insurance technology trends in 2026 focus on providing optimized and streamlined processes while addressing a more personalized approach to customer engagement. CIOs can use these technology trends to help prioritize their investments. Insights at a Glance Strategic Planning Assumptions Issue Context ...
... Security failures in IaaS and PaaS are almost always associated with customer actions, not cloud service provider failure. Cybersecurity leaders must use this tool to develop or update their security policy elements, which address the risks of public cloud use. When to Use Directions for Use Gartner ...
... APIs are a fundamental component of modern architecture, enabling integration, AI process automation, application composition, and connectivity with customers and partners. Software and application architects must apply consumer-centric design to ensure APIs provide value. Overview Problem Statement The ...
... product strategy in 2026 to win the AI vendor race. They need a vision that prepares for AI ecosystem consolidation, aligns product investments with customers’ AI readiness, and focuses the product management organization’s use of GenAI tools. Overview Recommended Actions Gartner Recommended Reading Gartner ...
Analyst(s): Dan Tolan | Chris Meering | Ron Burns | Charles Sutherland
... helps tech CEOs prevent margin erosion by equipping their sales teams with a specialized playbook for interacting with this new breed of machine customers. Insights at a Glance Issue Context Impact Brief Implications Gartner Recommended Reading Gartner Insights Abstract ...
... it. This research outlines the strategic, operational and tactical metrics product marketing leaders should use to demonstrate influence across the customer life cycle. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading Gartner Insights Abstract ...