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Premium Research Sep 2026
... AI providers’ product roadmaps and pricing strategies are not aligned with spiraling token costs. Product leaders must pursue a dual-track strategy of repricing now while streamlining model capabilities to sustain efficiency. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gar ...

Analyst(s):   Mudit Sharma
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Premium Research Oct 2026
... Unstructured enterprise data hinders AI adoption and raises governance risks, making robust document management essential for unlocking value and ensuring compliance. This note guides enterprise applications leaders to learn from ratings and reviews shared by end users on Gartner Peer Insights. Overv ...

Analyst(s):   Peer Community Contributor
Research Apr 2026
... Access Insights Already a Gartner client? This research introduces a value journey to shift business leader’s perception of IT — from being viewed as a cost center to being recognized as a trusted advisor. CIOs must consistently deliver core services, communicate IT’s brand, and engage in future-focused ...

Analyst(s):   James Anderson   |   Cesar Lozada
Research Jun 2026
... enterprisewide disruptor, yet it is often misunderstood, leading to unseen risk, increased costs and unplanned negative AI ROI. This regularly updated journey guide playbook helps leaders responsible for AI confront the collision of geopolitics and technology with intentional optionality, providing the necessary ...

Analyst(s):   Stephen Kennedy   |   Mike Fang   |   Deepak Seth   |   Lydia Clougherty Jones   |   Priya Sundararaman   |   Michael Gabbard
Premium Research Jul 2026
... Organizations are increasingly adopting CDPs to unify customer data, streamline cross-functional operations and future-proof their customer experience strategy. This note guides chief marketing officers to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Community Contributor
Premium Research Oct 2024
... Doom loops,” where customers are endlessly redirected without resolution, are under regulatory scrutiny. Customer service and support leaders may perceive this as a minor issue; however, a third of customers experience this frustration, highlighting the need to improve service journeys. Gartner Recommended ...

Analyst(s):   Keith McIntosh   |   Ian Elliott   |   Brian Weber   |   Deborah Alvord   |   Christopher Sladdin   |   Daniel O'Sullivan   |   Kathy Ross
Webinar February 09 2026
Watch this complimentary Gartner leadership webinar to assess your AI maturity and delve into the endless possibilities AI can bring to organizations.
Research Feb 2026
... Access Insights Already a Gartner client? Agentic analytics accelerates decisions and surfaces business risks earlier. This guide helps D&A leaders assess readiness, identify priority use cases, and design the operating model required to scale agent‑driven capabilities. Strategic Planning Assumptions An ...

Analyst(s):   Anirudh Ganeshan
Research Jan 2026
... Access Insights Already a Gartner client? AI-augmented SDLC is the biggest revolution in software development since the invention of the compiler. This guide shows software engineering leaders how to adopt, scale, and govern AI across the SDLC for long-term success. Analysis Research Highlights Gartner R ...

Analyst(s):   C.A. Swan
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