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Research Nov 2025
... Gartner client? Intelligent business experience services will transform AI-enabled enterprise interactions by employees, partners, suppliers, and customers into powerful engines of human connection to modern tech, driving authenticity, meaning, and outsized business value — for tech services leaders and ...

Analyst(s):   Eric Goodness   |   Robert Brown   |   Adrian Lee
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Premium Research Nov 2025
... amid a quickly evolving environment. To succeed, they must proactively shape enterprise and AI strategies, focus on how technology specifically meets customer needs and set goals across multiple time horizons. Insights at a Glance Issue Context Impact Brief More Detail Contributors Gartner Recommended Reading ...

Analyst(s):   Sharon Cantor Ceurvorst   |   Janine Kanters
Premium Research Feb 2026
... does not automatically translate to business value. CMOs can use this research to learn how high-performing CMOs maximize AI investments by measuring customer and business outcomes and redirecting time savings toward optimizing AI outputs. Insights at a Glance Strategic Planning Assumption Issue Context ...

Analyst(s):   Kate Fridley
Research Dec 2025
... approach, and ecosystem place it at the forefront of the quantum computing race to business value. Competitors can close the gap by removing barriers to customer adoption and highlighting QC’s nascent business value. Overview Analysis Gartner Recommended Reading Evolving Insights History Gartner Insights Abstract ...

Analyst(s):   Gaurav Gupta   |   Matthew Brisse
Announcement September 25 2019
... self-service, according to Gartner, Inc. Many companies create more channels for customer service, but this creates complex customer resolution journeys, as customers switch frequently between channels. “The idea behind providing customers with more channels in order to give them what they ‘want’ and in an attempt ...
Announcement August 16 2021
... identify areas of coordination. Gather data on customer behaviors and experiences to identify the technology’s current and potential role in the customer service journey. Assess the performance of existing technologies by evaluating usage, cost, customer experience, rep experience and strategic relevance ...
... The Gartner Customer Service & Support practice provides insights, advice and tools needed to achieve service and support leaders’ mission-critical priorities, specifically improving the customer experience while managing costs. More News ...
Announcement January 12 2021
... preference that climbs to 44% for millennials. As a result, customer service will evolve from a cost center into a profit center by having greater responsibility for the customer relationship and journey. In a profitability scenario, the customer service function is likely to drive new business outcomes ...
Announcement March 10 2021
... their attention and investments on the end-to-end resolution journey and migrate key contact types to self-service channels. This has proven to drive more cost-effective customer behaviors while maintaining the service experience.” Gartner Customer Service and Support Leaders clients can learn more in the ...
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