... Sales processes and connected technologies often confine sellers to linear, static actions, making it difficult to keep up with changing buyer journeys. Sales operations leaders can use this research to develop an adaptive sales process that supports buyer needs and scale it using sales technology. ...
Analyst(s): Alyssa Cruz | Doug Bushée
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... impact on their OSS — both from architecture and operating model perspectives. CSP CIOs can use this research to plan a roadmap for this multiyear journey. Overview Analysis Gartner Recommended Reading Gartner Research ...
... controllers unsure of the scope of RPA and its real benefits. This research will enable corporate controllers to gain insight into peer organizations’ journey, scope and value drivers of RPA. Overview Conclusion Recommended by the Authors About This Research Gartner Insights Abstract ...
... Gartner Analyst VP, Team Manager Tom Cosgrove is a Vice President, Team Manager for the GBS Customer Service & Support B2B Expert team based remotely in Dublin, Ireland. Previously, he served as an Analyst and Advisor within Gartner's GBS Sales practice, and as a GBS liaison for the BuySmart/Proposal ...
... market insights, guided Ermetix in developing a go-to-market strategy and hiring key talent with expertise in navigating cultural differences and customer needs across the Middle East. This allowed Ermetix to tailor its marketing to each buyer persona and advance its AI capabilities, enabling rapid market ...
... For a new tech general manager (GM), developing industry acumen enables strategic leadership by aligning IT products and services with customer challenges across diverse sectors. This allows tech providers to tailor their products and services to address the nuanced challenges of each vertical. Action ...
... A new tech CEO’s strategic edge depends on understanding the forces shaping the market, including sector-specific pressures, customer expectations and competitive shifts. Use this research to deepen your market acumen and adapt your tech strategy to fuel innovation and sustainable growth. Action Name ...
... products, and shifting user behavior toward AI has tech buyers and providers struggling with user adoption. Tech CEOs experiencing slow growth or customer churn should use this presentation to advance a continuous adoption approach. Gartner Research ...
... While personalization drives many positive outcomes, it can also unintentionally undermine customer confidence, leading to elongated purchase cycles and regret. This research helps CMOs and their teams enhance and revitalize personalization strategies to gain a competitive edge. Overview Conclusion ...
Analyst(s): Michael Ro | Audrey Brosnan | Sharon Cantor Ceurvorst | Nicholas Mortensen | Janine Kanters