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Premium Research May 2025
... RFPs are crucial for selecting and negotiating with application solution providers. Application leaders responsible for customer service should use this Toolkit to reduce the time and effort involved in creating an RFP for contact center and workforce engagement management applications. When to Use ...

Analyst(s):   Jason Bridge   |   Pri Rathnayake   |   Drew Kraus
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... service-optimizing pattern focuses on service outcomes, proactively optimizing the internal customer’s experience while explicitly achieving contractually negotiated SLAs focused on cost and quality goals. In this model, IT adopts a customer centric mindset. IT runs like a business and adopts many of the attributes of ...
Podcast December 16 2025
... still planning for a rapidly shifting future. Tune in to discover: How to overcome the most common implementation pitfalls Why value from AI is a journey, not an overnight return How to make forward-looking decisions without falling into “wait and see” paralysis Why AI agents won’t define the long-term ...
Research January 28 2026
... merchandising processes, and support hyperimmersive experiences. Create a hyperimmersive experience across digital and physical storefronts with customers/associate experiences as key differentiating factors. ...
Research Feb 2026
... Access Insights Already a Gartner client? Personalization differentiates the customer experience, driving revenue and efficiency. The market grew 26.1% in 2024 to $1.2B, yet business and functional capability gaps remain. Successful digital marketing leaders closely examine AI and testing capabilities ...

Analyst(s):   Michael Ro   |   Jason Daigler   |   Penny Gillespie   |   Ross Cosner
Webinar On-Demand
... GenAI and other digital technologies hold significant potential to transform work and drive productivity gains. However, achieving these outcomes requires more than adopting tools or following trends. In a market flooded with inflated promises and hype, many organizations risk costly missteps by inv ...

Analyst(s):   Nate Suda
Webinar On-Demand
... Global digital leaders need strategic insights into emerging technologies to navigate ongoing evolution and disruptions, while pursuing digital transformation and strategic business priorities. According to the 2024 Gartner CIO and Technology Leaders Priorities Survey, 83% of C-suite executives (non ...

Analyst(s):   Mordecai .
Premium Research July 17 2026
... This capability can also be achieved through a combination of both approaches. 24/7 staffing that recognizes customer-specific cyber-risk-based use cases, engages daily with individual customer data, and has skills and expertise in threat monitoring, detection and hunting, threat intelligence (TI) and ...
... Vulnerability Disclosure Program Report Vulnerability Overview Gartner is committed to maintaining the security of our systems and the information of our customers. We appreciate and encourage security researchers to alert us, and report potential vulnerabilities identified in any product, system or asset belonging ...
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