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Premium Research Oct 2025
... Organizations struggling to capture customer attention must opt for personalization engines to customize content for each user, optimizing digital experiences. This note guides digital marketing leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Community Contributor
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Research Oct 2025
... Access Research Already a Gartner client? Cybersecurity leaders must mitigate litigation risk and meet compliance and customer expectations by treating privacy as a technology governance requirement, using privacy principles to guide investments and embedding protection directly into technology. Overview ...

Analyst(s):   Shadrock Roberts
Premium Research Oct 2025
... to set expectations and effectively measure success. Leaders can use this research to set targets for their supply chain metrics in alignment with customer expectations and the corporate strategic priorities. Gartner Research ...

Analyst(s):   Marco Sandrone
Premium Research Sep 2025
... digital landscape, DXPs are critical for organizations seeking to deliver personalized and integrated experiences across channels. This note guides customer experience leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner ...

Analyst(s):   Peer Contributors
Research Sep 2025
... product-centric delivery, but the structures of their product portfolios are suboptimal. Restructure your product portfolio to reflect how products relate to customers, stakeholders, business capabilities and teams. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Keith Mann
Premium Research Sep 2025
... category management processes use legacy systems, which impact sales, market share and profit. Without modernization, optimizing profitability and customer expectations becomes challenging. This research guides retail CIOs in using AI to enhance processes with greater accuracy and automation. Overview ...

Analyst(s):   Jonathan Kutner
Premium Research Sep 2025
... Successful CMOs are market shapers who excel at identifying and fulfilling unmet or even unknown customer needs. They apply market wayfinder capabilities: insights and analytics and the ability to shape enterprise response to disruption. Use this research to become a market wayfinder. Overview Conclusion ...

Analyst(s):   Kate Fridley   |   Philip Black
Premium Research Sep 2025
... demands for delivery personalization now enable the CSCO to reframe the supply chain’s role from cost containment to cost avoidance while improving customer experience and revenue at the same time. Analysis Next Steps Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chap Achen
Premium Research Sep 2025
... leaders must implement hardware-based trust and dynamic identities for devices to ensure product differentiation and catering to compliance-focused end customers. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Himanshu Kumar Ojha
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