... Digital commerce integrates marketing, sales channels, and technology to drive customer acquisition and sales growth. CMOs can use this guide to help them lead digital commerce demand generation and collaborate with C-suite peers to influence their strategies that impact marketing efforts. Analysis ...
Analyst(s): Ant Duffin
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... Current ways of working fail to keep pace with omnichannel and cross-channel customer behavior. Digital marketing leaders can use this Ignition Guide to set the foundational goals, approaches and prioritization structures required to execute an effective omnichannel marketing strategy. Overview Steps ...
... Customer service and support leaders often struggle to persuade senior leaders and peers to act on service insights — even when they have the supporting data. To effectively advocate for service priorities and ensure success in driving change, service leaders must master storytelling techniques. Overview ...
... CSCOs need to develop an AI-ready operating model by preparing for capabilities that can improve decision making, optimize operations and personalize customer interactions. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Customer fulfillment leaders are tasked with driving productivity and efficiency while being pressured to reduce costs. This leads many to assess automation for their order-to-cash processes. For true transformation, they must first understand current capabilities and opportunities for cross-functional ...
... cost-to-serve (CTS) outcomes. By reducing variability in warehouse operations, logistics leaders can optimize resource utilization, deliver greater customer value, and safeguard profitability. Insights at a Glance Impact Brief Actions and Cautions How to Execute Success Measures Gartner Recommended Reading ...
... by 2033, many will supervise bots. Success depends on upskilling teams and redefining metrics to harness the combined strengths of humans and AI in customer service. Gartner Research ...
Analyst(s): Emily Potosky | Lauren Villeneuve | Christopher Sladdin
... Cost optimization in logistics is overly focused on short-term operational cost-cutting. This approach chokes innovation, growth, and customer service. Logistics leaders should use this research to drive cost optimization programs to fuel growth and deliver a high-performing logistics organization. ...
... CMOs need fresh, objective audience insight that current customers and internal sources can’t always provide. This research guides CMOs and their teams on how to prepare, plan and execute external primary research using market research agencies to gain actionable insights from target audiences. Overview ...