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Premium Research May 2025
... Business Executive Survey offers insights into CEO and board priorities. In an AI-driven era, CSCOs can support CEOs’ growth priority with tailored customer solutions — mitigating risks and optimizing capacity for scale — and generate new revenue streams. Analysis Next Steps Gartner Recommended Reading ...

Analyst(s):   Michael Dominy   |   Gerhard Grimm   |   Noha Tohamy
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Premium Research Jul 2025
... Customer fulfillment leaders face significant challenges in mitigating the impact of fast, free shipping. Leaders can use this research to expand their current strategies, widen responsibility to include cost prevention and shift from a static to a dynamic menu of fulfillment options and costs. Overview ...

Analyst(s):   Chap Achen
Premium Research Jul 2025
... The urgency to meet customer requirements while ensuring operational resilience in a rapidly changing market has heightened the demand for digital commerce platforms. This note guides digital commerce leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. ...

Analyst(s):   Peer Contributors
Premium Research Jul 2025
... increased investment in GenAI will offset the decline. Tech CEOs can thrive by using targeted retention strategies that prioritize high-value, AI-forward customers, tailor offerings to deliver clear ROI, and adjust service levels to maintain agility. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Forest Conner   |   Charlie Xu
Premium Research Jul 2025
... Sales enablement leaders can use this case to learn how Equinix developed a sales AI assistant to enhance sellers’ capability in handling and using customer and contextual data for better outcomes. Case Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kelly Fischbein
Research Jul 2025
... Research Already a Gartner client? Many organizations are facing return-to-office mandates amid a number of concerns, namely productivity and culture. Customer service and support leaders can use this research to understand current hybrid work trends and how to respond to RTO mandates. Overview Data Insights ...

Analyst(s):   Lauren Villeneuve   |   Olivia Foster   |   Emily Potosky
Premium Research Jul 2025
... Organizations that face poor lead quality and customer acquisition issues suffer from marketing-sales misalignment and misinterpret high buyer effort as readiness to buy. This guide will help B2B marketing operations leaders work with sales to strategically approach their lead scoring process. Overview ...

Analyst(s):   Aditi Ananya   |   Upasna Chandna
Premium Research Aug 2025
... CMOs often focus on tech to drive personalization. While essential, other components such as deep customer insight, clear strategy, clean data, diverse content and robust experiments are also critical to success. This guide helps CMOs prevent wasted resources and act on key personalization enablers. ...

Analyst(s):   Janine Kanters
Premium Research Jun 2025
... Traditional provider-enterprise value relationships will not drive AI adoption. It is not sufficient to sell an AI tool and expect customers to make it valuable. In the intelligence supercycle, providers and enterprises need to create mutual value by working together to deliver target business outcomes ...

Analyst(s):   Mark McDonald
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