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Premium Research Jun 2025
... Traditional provider-enterprise value relationships will not drive AI adoption. It is not sufficient to sell an AI tool and expect customers to make it valuable. In the intelligence supercycle, providers and enterprises need to create mutual value by working together to deliver target business outcomes ...

Analyst(s):   Mark McDonald
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Premium Research Sep 2025
... multimodal processing, and on-device learning. Product leaders that do not adopt SLMs or risk falling behind competitors who leverage them for personalized customer engagement leading to new revenue streams. Overview Strategic Planning Assumption Analysis Conclusion Gartner Recommended Reading Gartner Research ...

Analyst(s):   Radu Miclaus   |   Ranjit Atwal
Premium Research Aug 2025
... officers who not only embrace Agile ways of working but also actively promote them will reap the benefits of faster iteration and quicker delivery of customer value. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Clifton Gilley
Premium Research Aug 2025
... undercuts the lead generation playbook. Tech CEOs must invest in high-touch tactics to control messaging and prioritize martech investments that enable customer retention. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Andrew Newman
Premium Research Sep 2025
... process for managing work in progress (WIP) deliver slower and with lower confidence than those that do. Chief product officers seeking to deliver more customer value faster and with higher confidence must help their teams manage WIP. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Clifton Gilley
Premium Research Sep 2025
... portion of the services market, tech CEOs must focus their offerings on solving recurring business problems for a target market segment and adding customer value profitably while bringing diversity to their revenue streams. Overview Introduction Analysis Gartner Recommended Reading Note 1: Managed Services ...

Analyst(s):   Don Ribar
Premium Research Sep 2025
... Avoidable service issues lead to increased costs for customer service and support organizations and harm CX. Quantifying this avoidable service demand is challenging, as it often originates outside the function. This research helps leaders advocate for initiatives aimed at removing avoidable issues. ...

Analyst(s):   Keith McIntosh   |   Melissa Fletcher   |   Emily Potosky
Announcement November 02 2020
... selfie generation. These five solutions combine at multiple points of the sales journey to extract customer data, with limited data inputting required from the customer. This eliminates many steps in the customer journey, making it easier and more seamless. The initial pilot phase has demonstrated some ...
... products, or making a purchase via a vendor’s landing page, the platform caters to all stages of buyers’ journey. Want more insights from the user acquisition team of monday.com? Learn how they drive customer acquisition and performance growth with Gartner Digital Markets. Watch their full interview on-demand ...
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