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Premium Research Oct 2025
... With rising customer demands, escalating disruptions, and constant cost pressures, logistics network visibility has become essential to supply chain operations. Logistics leaders must use these insights to secure the right technologies to realize the desired benefits. Insights at a Glance Impact Brief ...

Analyst(s):   Oscar Sanchez Duran   |   Brock Johns   |   Nathan Lease
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Research Oct 2025
... Research Already a Gartner client? Successful execution of search marketing hinges on an understanding of the evolving channel landscape, a dedicated customer focus, and strong fundamentals. This collection of Gartner research provides a guide to enhancing search engine, answer engine and paid search marketing ...

Analyst(s):   Noam Dorros
Research May 2025
... support five CEO strategic priorities for 2025 to 2026: growth through geographic expansion; business and operating model agility; new, compelling customer value propositions; disciplined risk management and realigned talent, management and leadership strategies. Overview Data Insights Contributors Gartner ...

Analyst(s):   Alexander Kirss
Research May 2025
... Access Research Already a Gartner client? Sales teams miss opportunities and churn revenue when commercial execution is misaligned, resulting in a poor customer experience and missed annual goals. CSOs can use this research to leverage the RevOps commercial council to prioritize, align and coordinate commercial ...

Analyst(s):   Wendy Butler-Mafuz   |   Tyler Huguley
Premium Research Jun 2025
... Successful chief product officers prioritize external factors like customer satisfaction over internal metrics when assessing the performance of their product teams. CPOs that focus on the wrong KPIs drive team behavior that diverges from business objectives, resulting in poorer product performance. ...

Analyst(s):   Chris Meering
Premium Research Jun 2025
... transaction banking to enhance operational efficiency and productivity. This research provides actionable insights on leveraging GenAI for improved customer experience, cash visibility and risk control. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Note 1: Reasoning ...

Analyst(s):   Mary Yan
Research Jun 2025
... Access Research Already a Gartner client? Customer service and support leaders need to elevate their WFM function to better support service objectives in this SLA, AI-driven landscape. Use this research to optimize your WFM functions’ efficiency through strategic forecasting, AI adoption and enhanced ...

Analyst(s):   Kathy Ross   |   Rupinder Chandhok
Premium Research Jun 2025
... has grown so complex that no single provider is able to fulfill demand. Next-generation tech ecosystem leaders absorb this complexity on behalf of customers and must make nine strategic pivots to position their companies for future growth. Overview Analysis Background and Context Gartner Recommended Reading ...

Analyst(s):   Mark McDonald   |   Matthew Brown
Premium Research Jun 2025
... Manual revenue data categorization is slow and difficult to scale, which can delay critical decisions about customer engagement. Chief financial officers can follow Intermedia’s approach to build AI-powered financial data categorization tools using in-house “citizen data scientists.” Case Overview Problem ...

Analyst(s):   Marco Steecker   |   Srishti Garg
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