... Startup tech CEOs must build a clearly defined go-to-market (GTM) strategy to effectively target and engage with their ideal customer profile. They can use this ignition guide to determine critical tasks, ranging from choosing a targeted audience to building winning sales enablement collaterals. Overview ...
Analyst(s): Tech CEO Research Team | Raymond Paquet
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... Access Research Already a Gartner client? Pressure to implement generative AI solutions has renewed interest in knowledge management programs, but customer service and support leaders often face questions about the program’s impact. Use this research to tell a data-driven story about the value of knowledge ...
Analyst(s): John Quaglietta | Patrick Quinlan | Jennifer MacIntosh
... Supervisor coaching is a powerful tool for improving frontline efficiency and performance, but customer service and support leaders find that it’s often ineffective. Hunter Douglas empowers its supervisors with the training, feedback and time needed to dramatically improve its coaching’s impact. Case ...
... Research Already a Gartner client? Successful execution of search marketing hinges on an understanding of the evolving channel landscape, a dedicated customer focus, and strong fundamentals. This collection of Gartner research provides a guide to enhancing search engine, answer engine and paid search marketing ...
... With rising customer demands, escalating disruptions, and constant cost pressures, logistics network visibility has become essential to supply chain operations. Logistics leaders must use these insights to secure the right technologies to realize the desired benefits. Insights at a Glance Impact Brief ...
Analyst(s): Oscar Sanchez Duran | Brock Johns | Nathan Lease
... Rapidly deploying an email marketing platform is absolutely critical to prevent revenue loss from missed customer touchpoints and to quickly adapt to shifting market demands. This note guides digital marketing leaders to learn from the implementation experiences of their peers shared on Gartner Peer ...
... mindset’s critical role. These insights help CSOs cultivate three mindsets — growth, resilience and risk tolerance — that improve quota attainment and customer growth and acquisition. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... The B2B sales landscape is undergoing a significant transformation. AI advancements and evolving customer expectations are eroding traditional full-time teams and prompting CSOs to leverage gig sales forces to create dynamic, scalable and cost-effective organizations that drive sustainable growth. Overview ...
... Access Research Already a Gartner client? CSOs face mounting pressure to grow their global accounts, but struggle to meet rising customer expectations and reduce internal friction. This research provides CSOs with strategies to grow global accounts by unifying sales teams, overcoming disjointed execution ...