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Premium Research Aug 2025
... that were overtly AI-driven in 2023 and 2024. Product leaders at sales software providers can explore these and other findings to improve messaging, customer enablement and roadmap priorities. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...

Analyst(s):   Ayush Kumar   |   Roland Johnson
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Premium Research Jun 2025
... and business impact of GenAI technologies and when to incorporate them into products to remain competitive and deliver increased business value to customers. Overview Analysis Gartner Recommended Reading Note 1: Research Methodology Gartner Research ...

Analyst(s):   Jim Hare   |   Danielle Casey   |   Anushree Verma   |   Tuong Nguyen   |   Eric Goodness   |   Vibha Chitkara   |   Menglin Cao   |   Nick Ingelbrecht   |   Anthony Bradley
Research Oct 2025
... connected. Product leaders should invest in emotion AI to enhance CV and robotics, creating engaging, trustworthy applications in healthcare, retail, and customer experience. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended Reading Note: Gartner Research ...

Analyst(s):   Christian Stephan   |   Roberta Cozza   |   Alizeh Khare
Premium Research Jun 2025
... productionized and scalable value. For a successful DSLM strategy, chief product officers and product leaders must decide initial pretuning depth, engineer customer fine-tuning pathways and secure data pipelines that will evolve into a lasting competitive edge. Overview Strategic Planning Assumptions Analysis ...

Analyst(s):   Tsuneo Fujiwara   |   George Brocklehurst
Premium Research Jun 2025
... transformation for financial analysis, agriculture, risk management and more. Product leaders must demonstrate the value of such use cases to meet diverse customer needs and drive growth. Overview Strategic Planning Assumptions Analysis Background and Context Gartner Recommended Reading Gartner Research ...

Analyst(s):   Aakanksha Bansal
Research May 2025
... discretionary media budgets, but CMOs struggle with poorly targeted campaigns. Develop a targeting strategy and tactics that align with channel and customer spend priorities, and test and learn to continuously evolve your ad targeting approach. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Eric Schmitt
Premium Research May 2025
... and potential impact of early-stage technologies, such as AI and digital twins, to remain competitive while delivering increased business value to customers. Overview Analysis Gartner Recommended Reading Note 1: Methodology for the Emergence Cycle Gartner Research ...

Analyst(s):   Ruggero Contu   |   Kevin Mixer   |   Gregg Pessin   |   Katell Thielemann   |   Lloyd Jones
Premium Research Jun 2025
... pipeline of AI use cases in service and support is challenging, often due to internal misalignment and prioritization issues. This research offers customer service and support technology leaders a four-step guide to develop an AI use case pipeline that maximizes results and minimizes risks. Overview ...

Analyst(s):   Francesco Vicchi   |   Uma Challa
Premium Research Sep 2025
... fragmented teams cause even the most promising offerings to stall or fail. To break through, chief product officers must unite their organizations around customer-centric goals and build vibrant ecosystems that turn platforms into engines of sustainable growth. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Charles Sutherland   |   Kevin Quinn
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