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Premium Research Sep 2025
... Anthropic’s Claude AI models to power M365 Copilot. While giving organizations choice, this new multimodel ecosystem comes with increased risks as customer data is shared directly with Anthropic — outside the M365 tenant boundary. Overview Strategic Planning Assumption(s) Contributors Gartner Recommended ...

Analyst(s):   Olga Martí   |   Max Goss   |   Matt Cain
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Research Oct 2025
... opportunity, tech CEOs must carefully time and prioritize investments to scale that harness emerging AI innovations to accelerate repeatable and predictable customer acquisition and retention. Overview Introduction Analysis Gartner Recommended Reading Note 1: Core System Investments Gartner Insights Abstract ...

Analyst(s):   Mark Wesker
Premium Research Jun 2025
... CSD services enable organizations to enhance operational efficiency, improve customer experience, and gain competitive advantage as the demand for software solutions tailored to address specific business needs grows. This note guides sourcing, procurement and vendor management (SPVM) leaders to learn ...

Analyst(s):   Peer Community Contributor
Research Oct 2025
... AI’s “cheap,” subsidized below-cost tool/platform pricing era will eventually end. Tech CEOs must act now or risk profit loss, vendor failures, and customer fallout as costs surge and the AI market consolidates. Tech providers that fail to plan will fall behind their proactive counterparts. Overview Analysis ...

Analyst(s):   Don Ribar
Research Oct 2025
... research and advanced analytics teams to integrate insights at nine key campaign checkpoints, CMOs can achieve genuine brand distinction and foster customer centricity. Overview Introduction Analysis Contributors Gartner Recommended Reading Note 1: Insights “Infusion” versus “Fusion” Gartner Insights Abstract ...

Analyst(s):   Rachel Dooley   |   Sally Witzky
Webinar On-Demand
... The race for national AI sovereignty is in full force, with leading nation-states releasing their competing national AI policies, strategies, funding and other initiatives. Given the timing and magnitude of the U.S. AI Action Plan of July 23, 2025, and the China Global AI Governance Action Plan of J ...

Analyst(s):   Lydia Clougherty Jones   |   Frances Karamouzis
Research January 28 2026
... development will fail to meet organizational digital strategy needs. Heads of I&O are facing unprecedented pressure from the business and other internal customers to change how they operate. In a recent Gartner survey, 83% of IT organization respondents said that their organization is seeking a target operating ...
Research January 28 2026
... strategic pivots. This research examined how tech CEOs approach, navigate and transition from strategic pivots across four overarching categories: Customer-centric Product-centric Go-to-market Platform/technology pivots Complete the form to download the free research and learn more. ...
Research January 28 2026
... tech and service providers who want to pivot their business to meet current market forces must gauge the impact of economic turbulence on current customers, opportunities and competitive positioning in three situations outlined in this research: Now, Near and Next. Complete the form to get your free copy ...
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