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Research Sep 2025
... operations management health and performance analysis software market revenue grew by 14.6% in 2024 to reach $21.7 billion, primarily driven by the growing customer demand for improved digital experience quality and business performance. Overview Strategic Planning Assumption Market Share Data Overall Market Segment ...

Analyst(s):   Shailendra Upadhyay   |   Mudit Sharma   |   Colin Fletcher
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Research Nov 2025
... future revenue) directly to competitors. Tech CEOs must adapt their sales go-to-market practices across four key initiatives to drive sales wins and customer growth. Overview Introduction Analysis Gartner Recommended Reading Note 1: Value Examples Gartner Insights Abstract ...

Analyst(s):   Martin Prendergast
Premium Research Aug 2025
... IBM serves over 500,000 customers with a broad portfolio that includes software, services, consulting and infrastructure. IBM’s strategy is focused on hybrid cloud and AI, and it continues to invest heavily in R&D. CIOs can use this research to help optimize investments with IBM. At a Glance Overview ...

Analyst(s):   Chris Middlebrook   |   Ed Anderson   |   Andrew Lerner
... Chain Data & Analytics Finance Marketing Tech & Service Providers Cybersecurity Software Engineering Infrastructure & Operations Sales Communications Customer Service R&D Audit & Risk ...
... Chain Data & Analytics Finance Marketing Tech & Service Providers Cybersecurity Software Engineering Infrastructure & Operations Sales Communications Customer Service R&D Audit & Risk ...
Research Oct 2025
... to protect their competitive moats. API consumers must secure API data access contractually to protect their business models and to enable their customers to innovate. Insights at a Glance Issue Context Impact Brief Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Nicholas Carter   |   Kelli Smith
Conference Highlight May 28 2026
... profitability helps organizations understand which offerings are economically healthy and which quietly dilute margin. Customer profitability analysis evaluates profitability by customer segment to help organizations prioritize relationships, refine pricing strategies and optimize service levels for maximum ...
Blog Post September 07 2020
... Murphy, Senior Analyst, who works remotely in Arizona. As he closes in on his 20th year of working with Gartner, we’re taking a look back at his unique journey as a member of our team. During his career, Thomas has lived in 5 cities and gone from a home with 4 children, to quiet solitude and now 4 grandchildren ...
Research Sep 2024
... customized content that drives predictable behavior change. Sales enablement leaders can increase their teams’ impacts by delivering data-driven learning journeys that target each seller’s specific skills needs. Overview Introduction Analysis Gartner Recommended Reading Gartner Recommended Reading Gartner Recommended ...

Analyst(s):   Bill Yetman   |   Doug Bushée
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