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Premium Research Nov 2025
... Buyer engagement and conversion rates decline when engagement strategies delivered by providers don’t align with the best technology buying approaches. This tool helps product leaders develop buyer connections that build confidence and consensus across buying teams in ways that accelerate deals. When ...

Analyst(s):   Derry Finkeldey   |   Suzanne White
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Research Oct 2026
... deployments have only yielded efficiency gains, revealing a gap between vendor AI innovation and customers achieving business value. Product marketing leaders can close the AI value gap by helping customers overcome adoption barriers, build trust and maximize returns from AI investments. Insights at a ...

Analyst(s):   David Yockelson   |   Maria Marino   |   Craig Roth
Research Jun 2026
... by delivering transformative customer outcomes. Such outcomes enable the 10x improvement in customers’ operations necessary to drive investment and adoption. Why This Matters Blind Spots What’s Around the Corner Questions You Should Be Asking Gartner’s Positions Your Journey as a Technology General Manager ...

Analyst(s):   Mark McDonald   |   Dennis Gaughan
Premium Research Jul 2026
... Rising adoption of ADQ solutions is driven by the need to overcome data quality barriers, accelerate AI success and ensure trusted, reliable data for business impact. This note guides data and analytics leaders to learn from ratings and reviews shared by their peers on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Community Contributor
Premium Research Aug 2026
... To bridge the gap between strategy and execution, heads of enterprise architecture (EA) must move beyond an overreliance on EA-centric metrics to demonstrate impact. Heads of EA can use this research to demonstrate value by establishing ongoing alignment with the strategic enterprise priorities. Insi ...

Analyst(s):   Shubhangi Jena
Research Aug 2026
... Access Insights Already a Gartner client? This strategic roadmap provides CSS technology leaders with a time-phased path for transitioning from traditional, human-centered architectures to an agentic CSS target state, where an AI-augmented human workforce operates alongside autonomous and semiautonomo ...

Analyst(s):   Drew Kraus   |   Pri Rathnayake
Premium Research Sep 2026
... Digital transformation and strict compliance needs are driving urgent adoption of QMS software for streamlined, integrated and proactive quality management. This note guides quality leaders to learn from ratings and reviews shared by their peers on Gartner Peer Insights. Overview Gartner Recommended R ...

Analyst(s):   Peer Community Contributor
Premium Research Oct 2026
... Limited oversight of internet-facing assets exposes organizations to cyber risk, highlighting the need for EASM to continuously monitor and secure the external attack surface. This note guides cybersecurity leaders to learn from ratings and reviews shared by end users on Gartner Peer Insights. Overvi ...

Analyst(s):   Peer Community Contributor
Webinar On-Demand
... that change, isn’t in how you react during a change, but in the groundwork you lay before the change even begins. Join this complimentary Gartner customer service and support webinar to discover how to lay the critical foundation for your change initiatives and learn actionable strategies to drive success ...

Analyst(s):   Lauren Villeneuve   |   Deborah Alvord
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