... existing accounts. CMOs at these organizations can foster customer lifetime value and drive growth using four high-impact techniques to generate demand from customers already on the books. Upshot What You Need to Know No. 1. Gather Customer Intelligence to Drive Sustainable Revenue No. 2. Use Predictive ...
Analyst(s): Adam Sarner
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... providing to help customers on their buying journey?” B2B customers are starting their journey in digital first, and suppliers’ websites are the first stop in their information gathering. Supplier websites should be armed with tools designed specifically to help customer on their buying journey. This can include ...
... modularity is maximized when it is designed to serve both the provider’s and customer’s business strategies. Product managers should use composable modularity to modernize their products, strategic partnerships and the delivered customer value. Overview Strategic Planning Assumptions Analysis Gartner Recommended ...
... experiences. Offering managers can disrupt traditional CX services by prioritizing investments that will first augment customer interactions and then, ultimately, transform customer experience. Overview Strategic Planning Assumptions Analysis Background and Context Gartner Recommended Reading Gartner ...
... Access Research Already a Gartner client? Customer service investment remains a promising growth market, driven by both provider technology innovation and customer service demand. Gartner projects spending to reach $47 billion in 2028. Overview Forecast Data Summary Forecast Model Summary Influencing ...
... offer new revenue streams and greater customer insight. Product leaders can use this research to aid their effectiveness in enabling businesses to offer an intuitive product design approach that can support innovation experiences for both consumers and B2B customers. More Detail Contributors Gartner Recommended ...
... Investing in claims experiences is critical for P&C insurers to improve customer trust, productivity and customer satisfaction. Execution will rely on effective solutions, partnerships and services, which presents a market opportunity for product leaders to differentiate and engage with insurers. Overview ...
... Evolving customer expectations require customer fulfillment leaders to look for opportunities to automate their order-to-cash process. This research will help identify the areas best suited for automation, the tools best equipped to help and how to measure their effectiveness. Overview Introduction ...
... Without a coordinated market and customer research approach with product management, product marketing leaders risk duplicating efforts for discovering and validating valuable customer problems. A shared mindset leads to improved product-market fit and better-aligned product and GTM strategies. Overview ...