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Research Aug 2019
... achieving their digital aspirations. Higher education CIOs must drive modernization and make it a natural evolution in their institution’s digital journey for improving enterprise business capabilities. Survey Objective Data Insights Observation No. 1: Modernization Is Occurring in Multiple Ways and Approaches ...

Analyst(s):   Robert Yanckello
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Webinar On-Demand
... complex and ambiguous (VUCA) business environment, disruptive events lead to increasing supply chain costs, reduced order profitability and affected customers. A resilient logistics function is critical in enabling businesses to withstand and recover from disruptions. However, most logistics leaders are ...

Analyst(s):   Amadea Smith
Complimentary Research August 28 2025
... become a key driver of organizational success. Brand Preference FAQs What is an example of brand preference? An example of brand preference is when customers consistently choose one brand over competing options, even when similar alternatives are available. How do you build brand preference? To build brand ...
Research June 05 2023
... Creativity, Innovation and Excellence Gain actionable insights from the 2023 Gartner Marketing & Communications Awards. The Gartner Marketing & Communications Awards offer leading recognition for marketing and communications initiatives around the world. In 2023, the awards got bigger and better to in ...
Webinar On-Demand
... Innovation can be an opportunity to create a sustainable and competitive advantage, but organizations are often unsure of the best strategy to execute on to see these outcomes. Leaders across industries and functions need to leverage the most effective innovation tactics and learn how to use them to ...

Analyst(s):   Mordecai .
Premium Research Jan 2024
... Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful interactions on customers’ mobile devices. Use this research to balance evolving mobile marketing demands and dynamic device platforms to find the best vendor fit. Overview Market Definition ...

Analyst(s):   Kassi Socha   |   Suzanne Schwartz
Premium Research Jan 2024
... Tech CEOs seeking upsell, cross-sell and expansion opportunities must assist customers in identifying new business problems. To achieve this, they should create a mix of content based on what customers found most valuable in achieving business objectives during the initial subscription. Data Snapshot ...

Analyst(s):   Charlie Xu   |   Forest Conner
Premium Research Jul 2024
... CEOs who are measuring or trying to achieve product-market fit do not track or know even one customer experience metric. This research aids tech CEOs in establishing a CX metrics dashboard, aligned to customer outcomes, to scale post-PMF growth, engagement and retention. Overview Introduction Analysis ...

Analyst(s):   Adrian Lee
Premium Research Feb 2024
... order-to-cash and how you engage with customers are key processes to get right for any organization. Finance transformation leaders can join this webinar to isolate the steps required to advance invoice-to-cash maturity and improve results related to cash, cost and customers. Session Description Learning Objectives ...

Analyst(s):   Valeria Di Maso
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