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Premium Research May 2026
... Healthcare customer relationship management (CRM) solutions continue to evolve as vendors increasingly look to AI to better predict consumer needs, analyze high-risk populations segments, and automate routine tasks with the hopes of improving operations, reducing administrative burden and impacting the ...

Analyst(s):   Theresa Beebe   |   Roger Benn   |   Connie Salgy   |   Faith Adams
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Research Nov 2025
... scalable, enterprisewide program to systematically capture, analyze, and act on the voice of the customer throughout the end-to-end journey. Use this framework to build a VoC program that drives customer satisfaction, retention, and revenue growth. Gartner Research ...

Analyst(s):   Chad Storlie
Premium Research Jul 2026
... Agentic AI transforms customer service by enabling AI agents to elevate CX, boost agent productivity, and optimize back-office operations. This content covers key use cases across these areas and provides insights for service leaders to successfully adopt the technology. Insights at a Glance Strategic ...

Analyst(s):   Uma Challa
Research June 27 2023
... Is Your Sales Tech Stack Supporting the Customer Buying Journey? Get our one-page template to assess your current tech stack's ability to solve for seller needs If sales leaders purchase tech to increase seller productivity and improve pipeline health then why do 59% of B2B sellers recently describe ...
Research Mar 2024
... analytics fail to make unified decisions. Sales operations leaders can use this research to advance buyer journey insights that drive cross-functional decision making by aligning customer analytics with customer-centric goals and objectives. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Simon Escobar   |   Tyler Huguley
Webinar On-Demand
... Customer service and support leaders have always thrived under pressure, delivering solutions faster, better and more cost-effectively. Yet with the rapid rise of AI, the demands from executives, customers, board members, vendors and the media have reached unprecedented heights. Simply leveraging the ...

Analyst(s):   Christopher Sladdin   |   Kim Hedlin
Research Aug 2026
... Gartner client? Customer service leaders frequently make decisions without knowing how customers will respond. Synthetic customers reduce this uncertainty by simulating customer reactions before changes are implemented, making them a valuable decision-support tool that reduces customer-facing risk. Insights ...

Analyst(s):   Maria Marino   |   Brett Overbey   |   Michael Chiu   |   Chad Storlie
Research Jul 2026
... next-generation go-to-market is a paradigm that rewrites the rules for how to sell to customers with far greater capital efficiency. Why This Matters Blind Spots What’s Around the Corner Top Client Questions Gartner’s Positions Your Journey as a Tech CEO Gartner Insights Abstract ...

Analyst(s):   Patrick Stakenas   |   Raymond Paquet
Research Jan 2026
... Object Management B2B Experience Management Create Actionable Customer Profiles Build and Deploy Segments Optimize Engagement With Decisioning and Testing Unified Commercial Motions Enterprise Data Activation Integrate Back-Office and Customer Data Inclusion and Exclusion Criteria Gartner Recommended Reading ...

Analyst(s):   Rachel Dooley   |   Suzanne White   |   Benjamin Bloom   |   Audrey Brosnan   |   Lizzy Foo Kune
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