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Premium Research Feb 2024
... The growth for security software remains healthy, despite the tougher environment and prioritization of spend by customers. The always heightened threat environment, cybersecurity regulation and sustained geopolitical risks continue to push security’s priority to the top of the list. Gartner Research ...

Analyst(s):   Frank Marsala
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Premium Research Feb 2024
... To stay ahead, manufacturing CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-aligned research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner Research ...

Analyst(s):   Rick LaFond   |   Linda Nguyen
Premium Research Jan 2024
... To stay ahead, insurance CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner Research ...

Analyst(s):   Quentin Moses   |   Ross Cosner
Premium Research Jun 2024
... Product customization increases customer engagement, grows new revenue and drives repeat spend. Executive leaders in consumer goods can download these decks, featuring overall strategy, real-world examples, business capabilities and reference technology models, to use with different audiences. Gartner ...

Analyst(s):   Jason Daigler   |   Michelle DeClue   |   John Blake
Premium Research Jul 2024
... Mesaglio discusses the latest Gartner CEO Survey, which highlights how CEOs are personally embracing GenAI, the challenges in applying it to their customer value propositions, and how they weigh the potential benefits and perceived risks. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mary Mesaglio
Premium Research Jan 2024
... Many CIOs are shifting their operating model to product-based delivery to improve customer experience, revenue and speed to market. This research will help CIOs understand how to establish successful product teams with different roles, leaderships and structures. Gartner Research ...

Analyst(s):   Himanshu Dudeja
Premium Research Jan 2024
... To stay ahead, healthcare delivery CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner ...

Analyst(s):   Chris Beland
Premium Research Apr 2024
... CSP leaders see great opportunity in leveraging GenAI to tackle their most pressing customer experience and operational challenges. CSP CIOs can use this presentation to learn how early adopters are deploying GenAI to inform their strategy and roadmap. Gartner Research ...

Analyst(s):   Pulkit Pandey   |   Ajit Patankar
Premium Research Jan 2025
... initiative to gain key market and technology insights that are vital for delivering profitable, data-driven unified retail commerce in step with evolving customer behavior. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   Kelsie Marian
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