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Premium Research Jan 2024
... To stay ahead, banking and investing CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights ...

Analyst(s):   Alex De Fursac Gash
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Premium Research Oct 2024
... With marketing budgets declining, CMOs are reassessing the suitability of their technology investments against evolving customer and competitive needs. Use this research to benchmark your martech stack against industry leaders to identify improved digital commerce opportunities. More Detail Gartner Recommended ...

Analyst(s):   Matt Moorut
Premium Research Aug 2024
... five steps that startup tech CEOs should use when developing messaging to improve buyer engagement and promote differentiated value to potential customers. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Forest Conner
Premium Research Jan 2025
... practices. Gartner’s 2025 software engineering initiative supports organizations in building successful products that maximize business value and customer impact. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   Matt Brasier   |   Peter Hyde
Premium Research Mar 2025
... unique needs and pain points. Technology solution providers must build strong relationships with key stakeholders, demonstrate potential value in the customer’s context and commit to delivering on agreed business outcomes. Gartner Research ...

Analyst(s):   Amol Nerlekar   |   Peter Liu   |   Peter Kjeldsen
Premium Research Jan 2025
... Adopting new technology poses numerous risks for CIOs as they attempt to improve customer experience. This one-minute video explains how CIOs can determine which innovations match their current technology risk profile and when to adopt them. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Gene Alvarez
Premium Research Feb 2025
... ServiceNow’s GenAI capabilities are now available for multiple applications across its technology, employee, customer and creator workflows, and industry solutions. This research explains what IT sourcing leaders need to know about ServiceNow’s GenAI packaging and pricing. More Detail Gartner Recommended ...

Analyst(s):   Lance Pate   |   Christopher Dixon   |   Biswajit Maity   |   Jan Cook
Premium Research Apr 2025
... use these insights to optimize investments, integrating technologies like data analytics and AI/ML to enhance efficiency, reduce costs and improve customer experience. Gartner Research ...

Analyst(s):   Pablo Arriandiaga
Premium Research Dec 2024
... Technology disruptions and economic uncertainties have altered customer buying behavior. This research offers best practices for chief sales officers to boost B2B sales revenue by creating a simplified buying experience that reflects changing purchase preferences. Overview Introduction Analysis Gartner ...

Analyst(s):   Sales Research Team
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