... The biggest opportunities to improve the maturity of your CTO organization lie in customer and employee experience, building technology strategy and leading technology innovation. Use this peer data to benchmark your CTO organization’s maturity and prioritize activities to advance its maturity. Gartner ...
Analyst(s): Ankita Khilare | David Sugden
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... Technology and service providers are expanding investments to support hosted or “first-party” events to engage with customers and buyers. Product marketers can use this research to improve events and outcomes of nonevent marketing campaigns. Overview Introduction Analysis Gartner Recommended Reading ...
... Providers are reporting that sales cycles are taking longer to close. Tech services leaders of cloud ERP providers need to establish more confidence in customers earlier in the cycle by demonstrating measurable business outcomes and showcasing industry best practices. Overview Analysis Gartner Research ...
... operational efficiency and CX were the top business outcomes from CSP innovations. CSPs combined AI and data analytics technologies with 5G IoT to digitize customer service, optimize B2B sales processes, progress sustainability goals and optimize infrastructure utilization. Analysis Research Highlights Gartner ...
... Enterprise marketplaces help organizations improve customer satisfaction, revenue prospects and operational efficiency, but there are technical and operational challenges. Digital commerce leaders can use this research when planning a marketplace launch for a successful operation. Overview Introduction ...
... Product owners are challenged in establishing a common understanding of business value with internal customers. CIOs should leverage an outcome-driven metrics approach to clearly link digital products and services to business value, thereby significantly enhancing product management practices. More Detail ...
... To stay ahead, banking and investing CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights ...
... With marketing budgets declining, CMOs are reassessing the suitability of their technology investments against evolving customer and competitive needs. Use this research to benchmark your martech stack against industry leaders to identify improved digital commerce opportunities. More Detail Gartner Recommended ...
... five steps that startup tech CEOs should use when developing messaging to improve buyer engagement and promote differentiated value to potential customers. Gartner Recommended Reading Gartner Research ...