... When companies shift their business models or offerings, marketing must update customer and market perceptions of the organization. B2B CMOs can persuade buyers to purchase their company’s offerings using messaging anchored in value propositions from the corporate narrative and supporting materials. ...
Analyst(s): Martin DeWitt | Elizabeth Kilbride
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... correlate with high-performing companies. Revenue and retention leaders can use these findings to prioritize activity to maximize business impact on customer acquisition, growth and profitability. Overview Gartner Recommended Reading Gartner Research ...
... Enterprise Architecture leaders can make use of design thinking to help them generate creative solutions rooted in customer empathy. Learn about three mistakes we see most frequently when applying design thinking - and tips to avoid them. Recommended by the Authors Gartner Insights Abstract ...
... A TX strategy requires leaders focused on customer and employee experience to collaborate to achieve a holistic solution that drives business outcomes. Enterprise architecture and technology innovation leaders should use business architecture to help fusion teams make TX investment decisions. Gartner ...
Analyst(s): Jason Wong | Michelle DeClue | Saul Brand
... usefulness for enterprise is still evolving, decentralized authority models like blockchain have introduced alternative methods for tracking and managing customer data. Application leaders in China need to understand the direction of decentralized technologies or risk lagging behind competitors. Gartner Insights ...
... Application leaders must think differently when expanding digital commerce to B2B. By utilizing a common platform for customers and the B2B sales team, organizations will improve CX, remove friction, reduce costs and increase revenue. Overview Recommended by the Authors Gartner Insights Abstract ...
... Sales enablement leaders responsible for driving account planning adoption should use these three strategies to promote account planning and drive customer retention and growth. Gartner Research ...
... product and material backorder and substitution strategies. Backorder and substitution management can increase revenue and profitability and improve customer experience. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... COVID-19 has changed customers’ buying behavior and accelerated digital investment for many organizations. Some changes will sustain postpandemic and have profound impacts on digital commerce. Application leaders must understand these long-term impacts as they reprioritize digital investment. Gartner ...