... emerging business trends impacting the industry now, and provides actionable recommendations to enhance operational efficiency, productivity, and customer experience. Overview What You Need to Know Gartner Recommended Reading Gartner Research ...
Analyst(s): Kimberly Harris-Ferrante | James Ingham | Laurie Shotton | Sham Gill | Richard Natale
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... management predicts deal quality. This research helps CMOs align segmentation and demand-generation strategies to the unique characteristics of these customer profiles. Overview Conclusion Contributors Gartner Recommended Reading Notes Gartner Research ...
Analyst(s): Sharon Cantor Ceurvorst | Alexandra Bellis
... ideas into valuable solutions. To ensure that product development efforts are effective, product managers must systematically prioritize product and customer experience investments. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...
... Modern CRM, ERP and enterprise applications depend on intelligent automation and shared data services to deliver exceptional customer experience. This initiative offers in-depth insights into fundamental architecture principles, implementation and modernization best practices. Scope Analysis Topics ...
Analyst(s): Mike Levisay | Simon Whight | Aditya Sawant
... increasingly challenging due to the proliferation of smart devices and sensors, and poor visibility across IoT networks. Product leaders should help their customers avoid cyberattacks that seek to exploit vulnerable IoT systems. Overview Analysis Gartner Recommended Reading Gartner Research ...
... enterprises, with communications, media and services leading industry interest. To capitalize on this revenue opportunity, product leaders must understand customer demand and adoption readiness. Overview Analysis Gartner Recommended Reading Note 1: Adopter Size DefinitionOptional) Gartner Research ...
... Key account programs falter by treating all accounts equally, risking strategic and commercial growth opportunities and customer relationships. Sales operations leaders can use this case study to better align scarce, expensive resources with strategic growth objectives. Case Overview Problem Critical ...
... assessment, exposure validation and guided responses. Product leaders must determine how their solutions provide EAP and AEV capabilities to address key customer challenges. More Detail Gartner Recommended Reading Gartner Research ...
... Know your customer! Data and analytics leaders can use this regularly updated library to understand how their business partners think about data and analytics. This third-quarter 2020 update includes over 100 new pieces of content! Overview Recommended by the Authors Gartner Insights Abstract ...
Analyst(s): Chief Data and Analytics Officer Research Team