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Premium Research Feb 2024
... Services companies must customize positioning statements for each offering and corresponding ideal customer profile to guide and validate decisions for the full go-to-market life cycle. The statements should be reviewed regularly to enhance performance and ensure consistency in business operations. ...

Analyst(s):   Tom Coshow   |   Danny Ryan   |   Don Ribar   |   Jess Walker
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Premium Research Apr 2024
... Startups take on significant risks related to resource drain, product roadmap alignment and customer relationship management when partnering with large systems integrators or consultancies. Tech CEOs can follow three checklists to reduce risk exposure while fostering valuable partnerships. Overview ...

Analyst(s):   Anshul Gupta
Premium Research Aug 2024
... Supply chain disruption, growing customer demands and the need to internally optimize are driving companies to expand visibility to include inbound movements. Logistics leaders can optimize inbound operations by leveraging real-time transportation visibility platforms to improve available data. Overview ...

Analyst(s):   Nathan Lease   |   Carly West   |   Oscar Sanchez Duran
Premium Research Nov 2024
... Chief supply chain officers face increasing legislation, looming commitment deadlines and customer pressure to achieve sustainability outcomes. Use Gartner’s Action to Achievement Supply Chain Sustainability Framework to build a sustainability strategy to meet the challenging context. Overview Strategic ...

Analyst(s):   Lindsay Azim   |   Julia Heyman   |   Anne Michelle Avolio   |   Laura Rainier
Premium Research Jun 2024
... it’s largely an internal marketing effort. Effective communication with buyers requires product marketers to translate positioning elements into customer-centric stories. Session Description Learning Objectives Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kip Martin   |   Susan Graeme
Premium Research Jan 2024
... reduced cost exposure and improved performance. Accuride has leveraged transportation visibility data to lessen its spend on accessorials and improve customer satisfaction. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Carly West
Premium Research Mar 2025
... Many CIOs are shifting their operating model to product-based delivery to improve customer experience, revenue and speed to market. This research will help CIOs understand how to define successful product teams and establish the structures and leadership roles to support them. Overview Conclusion Gartner ...

Analyst(s):   Jaime Capella   |   Raf Gelders   |   Jamie Heyes
Premium Research Jan 2025
... selection criteria. Product leaders can refine strategies focusing on product functionality, service expertise, transparent pricing for use cases in customer relations, process enhancements and operational efficiency to enhance competitiveness and positioning. Overview Strategic Planning Assumption Analysis ...

Analyst(s):   Lisa Unden-Farboud
Premium Research Mar 2025
... IT services providers should expand their service portfolio beyond hyperscale cloud partnerships to address the broad sovereignty needs of their customers. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Rene Buest
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