... understand why they win and lose deals. This case study explores how Randstad Enterprise implemented a high-touch win/loss analysis program to improve customer understanding through live interviews and surveys with B2B buyers. Case Overview Gartner Research ...
Analyst(s): Rahim Kaba
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... Customer service and support leaders often struggle to use conversation analytics to extract actionable insights and achieve a return on investment. Leaders can use this research to identify and design reports that enable them to capture insights, drive operational improvement and ensure ROI. Overview ...
Analyst(s): Daniel O'Sullivan | Uma Challa | Brian Weber
... Distributed hybrid infrastructure is an emerging technology that appeals to the desire to bring cloudlike capabilities to the customers’ choice of locations. Product marketers must clarify the uniqueness of their DHI offering, then target buyers whose priorities align with those strengths. Overview ...
Analyst(s): Ed Anderson | Molly Beams | Michael Warrilow
... corporate strategy shifts, CMOs must update market perceptions of their company’s brand and products. Learn from how Axiad rebranded based on desired customer outcomes, and aligned its corporate and product-level messaging. Case Overview Problem Critical Components Results Recommendations Implementation ...
... priorities against your peers’ technology investments in key areas, like cloud for mobility-as-a-service platforms and robotic process automation for customer service. Overview Survey Objective Data Insights Gartner Recommended Reading Gartner Research ...
... Trends for consumer goods companies include frictionless engagement, workforce initiatives, machine customers and GenAI. CG CIOs should educate executive leaders on these trends and decide how they can be harnessed to achieve digital business ambitions and organizational goals. Overview What You Need ...
Analyst(s): Sohard Aggarwal | Ellen Eichhorn | Michelle DeClue
... it hard to prioritize those that matter the most. Financial services leaders should use this research to cut through the noise and apply proactive customer support to drive outcomes for the bank. Overview Data Insights Gartner Recommended Reading Gartner Research ...
... SFA platforms automate and augment an organization’s core sales processes while improving the seller’s ability to engage via customer interaction touchpoints. Applications and software engineering leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...
... Access Research Already a Gartner client? Investor, customer and employee trust can be gained or lost by how we communicate sustainability performance. This research helps executive leaders avoid common sustainability communication mistakes to authentically communicate performance. Strategic Planning ...
Analyst(s): Dean Vitté | Sarah Watt | Anna Maria Virzi | Stephen White