... Rapidly changing business needs, demand for AI and high-quality customer data require a flexible and intelligent CRM architecture. Application technical professionals must improve their current technical, business and soft skills, and acquire new ones to remain effective in this dynamic environment. ...
Analyst(s): Aditya Sawant
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... product managers of EDP solutions must differentiate their offerings, adopt emerging technologies such as GenAI and align pricing strategies with customer value. Overview Analysis Gartner Recommended Reading Gartner Research ...
... Product security architecture helps product leaders build security defenses that address pressing business challenges and threats while supporting customer agile IT. This webinar will explain how security architecture can help leaders plan and design product security consistently and coherently. Session ...
Analyst(s): Richard Bartley | Chris Meering | Marisa Schmidt
... Product marketers often struggle to demonstrate value in their target segments. Featuring use cases can effectively showcase value and address customer pain points. Product marketers should identify and prioritize use cases and collaborate with other teams to refine go-to-market strategies. Overview ...
... guide for a structured approach to identify key accounts and create tailored account management plans. These plans aim to maximize revenue through customer acquisition, retention and expansion, while optimizing resources and building strong relationships. Overview Steps Review Your Performance Gartner ...
... closer alignment with mutual goals. Chief sales officers can use this six-step guide to define JBP objectives, optimize resource allocation and conduct customer-focused sessions. Gartner Research ...
... Research Already a Gartner client? A growing emphasis on infrastructure platforms requires infrastructure & operations leaders to partner with internal customers to enable modern digital strategies. Enterprises struggle in determining how to form and operate teams to deliver performant infrastructure platforms ...
... whether enterprise asset management or field service management solutions are more appropriate, based on whether assets are owned internally or by customers. This research offers guidance in those areas. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Jim Robinson | Kristian Steenstrup | Nicole Foust
... CSPs must accelerate AI-ready data processes to improve customer experience, product management, sales and marketing functions. CSP leaders should establish executive-level accountability, a data infrastructure backbone and a human-centered partnership approach to facilitate this transformation. Overview ...