... In 2025, emerging trends and pressures from the C-suite, customers, partners and regulatory bodies will challenge consumer products CSCOs. This research provides resources CSCOs can use to meet these challenges through profitable growth, digital transformation and addressing regulatory pressures. Strategic ...
Analyst(s): Bailey Herring | Claudia Clemens
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... Marketing operations leaders should explore existing GenAI and ML capabilities in marketing automation platforms to enhance customer acquisition and growth efficiencies. This research provides guidance on how to use these AI-enabled features within MAPs you already own. Overview Strategic Planning Assumption ...
... Survey results show product management teams are overinvesting time in project management and underinvesting in problem-solution validation and customer success collaboration. Product managers must shift their time allocations to better focus on higher-value activities. Data Snapshot Data Insights What ...
... Access Research Already a Gartner client? Generating revenue brings new challenges for customer service and support leaders. This research describes the must-have components — from performance metrics to analytics solutions — that enable agents to effectively increase revenue during service interactions ...
... Access Research Already a Gartner client? Most organizations face poor lead quality and customer acquisition issues due to sales-marketing misalignment and misinterpreting high buyer effort with readiness to buy. Sales operations leaders can use this guide to work closely with marketing for an improved ...
... Inadequate search and product discovery can result in lost revenue and frustrated customers — the functions that are critical for digital commerce success. This note guides digital commerce leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview ...
... Fuel retailing is transforming due to changing customer behavior, the rise of alternative fuels and a significant real estate portfolio. Fuel retail CIOs can use this research to understand the trends to secure the technology investment needed for success. Overview What You Need to Know Gartner Recommended ...
... significant expansion in the scope of functionality in field service use cases have occurred recently. Application leaders supporting field service and customer service should develop strategies to manage multivendor solutions with an eye on future change. More Detail Recommended by the Authors Gartner Insights ...
... hybrid work model, but a bad design will worsen key outcomes, including attrition of IT workers. A human-centric design balancing individual, team and customer needs will enable IT organizations to compete for scarce talent and drive performance. Overview Conclusion Further Reading Gartner Insights Abstract ...
Analyst(s): Graham Waller | Gabriela Vogel | Lily Mok | Suzanne Adnams | Daniel Sanchez Reina | Rob O'Donohue | Matt Hancocks