... adaptability of inside sellers. CSOs can improve their go-to-market agility by expanding inside sales deployment to fit the dynamic needs of different customer segments. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Greg Hessong | Tyler Huguley | Daniel Hawkyard
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... is vital. To drive acquisition, retention and growth, CSOs should enhance engagement across channels, integrate digital experiences to boost seller-customer interactions and adopt personalized buyer retention strategies. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits ...
... more costly for vendors to deliver than a typical software or SaaS application. This creates margin risk for vendors, who pass it on to unsuspecting customers via pricing and packaging. CIOs can use this research to anticipate risks and prevent a costly budget shock. More Detail Gartner Recommended Reading ...
Analyst(s): Stewart Buchanan | JoAnn Rosenberger | Bill Ryan
... Most B2B CMOs focus on helping buyers buy, without thinking of the customer’s broader change context. But nearly all B2B purchases signify some form of organizational change. This #Hashtags Podcast episode covers how successful CMOs strategize beyond the sale to account for buyers’ change readiness. ...
Analyst(s): Alexandra Bellis | Sharon Cantor Ceurvorst | Dorian Cundick
... Access Research Already a Gartner client? Customer service and support leaders are using AI for conversational experiences but often overlook design’s role in solution effectiveness. This research helps validate if their bot’s design meets the four keys for unlocking ROI and strong CX through targeted ...
... In the next five years, logistics will contribute to sustainable enterprise growth by improving the customer experience and increasing automation and digitalization. The 2025 Gartner Future of Logistics Survey details the big ideas that logistics leaders can use to unlock even more value. Overview Strategic ...
Analyst(s): David Gonzalez | Snigdha Dewal | Nathan Lease
... providers and cloud hyperscalers will benefit as insurers pursue greater operational efficiency with digital technologies. Product leaders must grasp customer needs, growth opportunities and buyer behavior to support product planning and go-to-market strategy. Scope Analysis Topics Suggested First Steps ...
... Digital products power businesses, but downtime is impactful. A recent incident, triggered by a failed release, had a major impact on customers. This session will equip I&O leaders with key SRE practices that will improve releases, optimize operations and help design more resilient systems. Session Description ...
... In today’s competitive marketplace, product teams face challenges in reaching and engaging their target customers. Chief product officers can take a two-pronged approach to tackle this challenge head-on, ensuring their products reach and engage the right audience. Overview Introduction Analysis Gartner ...