... Most B2B CMOs focus on helping buyers buy, without thinking of the customer’s broader change context. But nearly all B2B purchases signify some form of organizational change. This #Hashtags Podcast episode covers how successful CMOs strategize beyond the sale to account for buyers’ change readiness. ...
Analyst(s): Alexandra Bellis | Sharon Cantor Ceurvorst | Dorian Cundick
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... Access Research Already a Gartner client? Customer service and support leaders are using AI for conversational experiences but often overlook design’s role in solution effectiveness. This research helps validate if their bot’s design meets the four keys for unlocking ROI and strong CX through targeted ...
... In the next five years, logistics will contribute to sustainable enterprise growth by improving the customer experience and increasing automation and digitalization. The 2025 Gartner Future of Logistics Survey details the big ideas that logistics leaders can use to unlock even more value. Overview Strategic ...
Analyst(s): David Gonzalez | Snigdha Dewal | Nathan Lease
... providers and cloud hyperscalers will benefit as insurers pursue greater operational efficiency with digital technologies. Product leaders must grasp customer needs, growth opportunities and buyer behavior to support product planning and go-to-market strategy. Scope Analysis Topics Suggested First Steps ...
... Digital products power businesses, but downtime is impactful. A recent incident, triggered by a failed release, had a major impact on customers. This session will equip I&O leaders with key SRE practices that will improve releases, optimize operations and help design more resilient systems. Session Description ...
... In today’s competitive marketplace, product teams face challenges in reaching and engaging their target customers. Chief product officers can take a two-pronged approach to tackle this challenge head-on, ensuring their products reach and engage the right audience. Overview Introduction Analysis Gartner ...
... evolve to support IT innovation and business transformation. New innovations, such as generative AI, create new opportunities to deliver value to customers. This session will highlight the key cloud market trends that will define the priorities for product managers in 2025. About the Speaker Session Description ...
... use social media when considering a purchase. Digital marketing leaders should create engaging, high-performing social media content by teaching customers what to value about their brand, tailoring posts to different platforms and incorporating user-generated content. Overview Introduction Analysis ...
... Many organizations are unaware of the true profitability of their customers and products. Supply chain leaders responsible for strategy can use this first part — steps 1 to 3 of a six-step approach — to create an analytics base for the creation of a cost-to-serve model. Overview Introduction Analysis ...