... use social media when considering a purchase. Digital marketing leaders should create engaging, high-performing social media content by teaching customers what to value about their brand, tailoring posts to different platforms and incorporating user-generated content. Overview Introduction Analysis ...
Analyst(s): Nicole Coskren
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... Many organizations are unaware of the true profitability of their customers and products. Supply chain leaders responsible for strategy can use this first part — steps 1 to 3 of a six-step approach — to create an analytics base for the creation of a cost-to-serve model. Overview Introduction Analysis ...
... Access Research Already a Gartner client? To meet evolving customer and market demands, sales leaders focus on upskilling sellers, leveraging technology and encouraging collaboration, which leaves sellers feeling overwhelmed. CSOs should use this research to understand the state of the B2B sales force ...
... Chief procurement officers can use this research to learn how procurement at University of California Health advises internal customers on the most suitable products by partnering with stakeholders to define data and analytics needs, source and enrich necessary data, and gain high-quality insights. ...
... Many organizations ignore the true profitability of their customers and products. Supply chain leaders responsible for strategy can use the second part of this six-step approach (Steps 4 to 6) to create a cost-to-serve model that enables cost allocation based on supply chain complexity. Overview Introduction ...
... more costly for vendors to deliver than a typical software or SaaS application. This creates margin risk for vendors, who pass it on to unsuspecting customers via pricing and packaging. CIOs can use this research to anticipate risks and prevent a costly budget shock. More Detail Gartner Recommended Reading ...
Analyst(s): Stewart Buchanan | JoAnn Rosenberger | Bill Ryan
... propositions and essential to supporting new functionality and innovations in advanced wearables. Product leaders can align their product strategies with customer demand by focusing on seamless, effective and accurate data collection and analytics. Overview Analysis Gartner Recommended Reading Note 1: Case Representation ...
Analyst(s): Stacey Yin | Ben Lee | Roger Sheng | Alizeh Khare | Roberta Cozza | Evan Brown | Jon Erensen
... Access Research Already a Gartner client? Co-development with customers and partners emerging as a winning approach for tech innovation alongside in-house R&D. Product leaders must embrace these trends to stay competitive and leverage partnerships to enhance product development and go-to-market strategy ...
... function to work with. This article shares solutions for CIOs from Electronic Arts, Hilton and FedEx that will help pivot their IT teams toward a more customer-centric mindset. Recommended by the Authors Endnotes Gartner Insights Abstract ...