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Premium Research Apr 2024
... Product marketers must deliver a variety of high-quality content across multiple channels — catering to many prospect and customer audiences. Use this research to boost your content strategy by atomizing content for personalization and amplification with generative AI for improved demand generation. ...

Analyst(s):   Isoke Mitchell
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Premium Research May 2024
... Value-based pricing grows revenue along with customer value, but when combined with pay-as-you-go pricing, consumption models meet resistance from buyers unsure of future demand. Three steps can help product managers combine VBP with tiered approaches to best align value and predictability. Overview ...

Analyst(s):   Ron Burns   |   John Santoro   |   Dan Tolan
Premium Research May 2024
... Tech CEOs face challenges to maximizing AI revenue growth when enterprise customers struggle to convert AI pilots into production. Tech CEOs need to identify those buyers who are more likely to get to value faster, achieve higher value realization and present greater account expansion potential. Overview ...

Analyst(s):   Raymond Paquet   |   George Brocklehurst
Premium Research Jan 2024
... in November 2023. Both vendors were included in the 2023 Magic Quadrant for Network Services, Global where Lumen was a Niche Player. Lumen’s EMEA customers should review the potential impact of the transaction. Key Background Considerations for Technology and Service Selection Gartner Recommended Reading ...

Analyst(s):   Bjarne Munch   |   Danellie Young
Premium Research Jan 2024
... Influencer marketing programs can extend brand reach and deliver desired customer behaviors, while providing fresh, authentic content at scale. Digital marketing leaders can maximize the impact of mature, in-house influencer marketing efforts with the right SaaS platform and services. Overview Market ...

Analyst(s):   Jay Wilson   |   Claudia Ratterman
Research Jun 2024
... Access Research Already a Gartner client? Establishing confidence in identity is the foundation of many digital interactions involving customers or employees. Security and risk management leaders seeking an identity verification solution that offers long-lasting value can use the questions in this Tool ...

Analyst(s):   James Hoover   |   Akif Khan
Premium Research Nov 2024
... strategies are critical for quick-service restaurants as they sharpen their focus on the convergence of AI and automation for operational efficiency and customer engagement. QSR CIOs can use this research to identify opportunities to create competitive advantage. Overview Strategic Planning Assumption What ...

Analyst(s):   Max Panther Hammond
Premium Research Jan 2025
... Democratization of power and utilities services is increasingly dependent on digitally enabled value propositions that span markets, assets and customers. CIOs can use this research to prioritize and align IT strategy, driving new value propositions that deliver essential business outcomes. Overview ...

Analyst(s):   Sruthi Nair   |   Lauren Wheatley   |   Nicole Foust   |   Jo-Ann Clynch   |   Lloyd Jones
Premium Research Jan 2025
... Traditional support metrics fail to convey how service and support helps the business achieve results. Customer service and support leaders can use this toolkit to align metrics with evolving business objectives, introduce better-fit success measures, and focus their team on the most important work. ...

Analyst(s):   Christopher Sladdin
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