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Premium Research Feb 2024
... like AI/ML, 5G, IoT and cloud for a diverse range of product or service innovations. CSP CIOs can use this report to organize their focus on reducing customer complaints and improving service experience. Data Snapshot Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mounish Rai
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Premium Research Mar 2024
... 2024-2028 industry predictions reflect an increased reliance on AI and automation to modernize operations and improve cost savings, productivity, and customer experience. Through cross-industry learning, CIOs can benefit from shared priorities to achieve mission-critical business outcomes. Analysis Research ...

Analyst(s):   Kelsie Marian   |   Mike Ramsey
Premium Research Mar 2024
... Most retail CIOs want to generate revenue, improve operating margins and excel in customer experience with digital technology investments. Product leaders should use this research and the survey findings to align their product roadmaps and go-to-market strategies with end-user spending priorities. Overview ...

Analyst(s):   Sandeep Unni   |   Kelsie Marian
Research May 2024
... Already a Gartner client? The speed of innovation is a prominent factor for executive leaders in global enterprises looking to retain and increase customers and market share. This research explains how to pursue rapid innovation with emerging technologies to improve your competitive position and inspire ...

Analyst(s):   Stephen Smith   |   Jorge Lopez   |   Tsuneo Fujiwara
Research Oct 2024
... Access Research Already a Gartner client? Salesforce customers often ask how they can create leverage in their Salesforce negotiations. This research provides sourcing, procurement and vendor management leaders a three-step process for navigating and leveraging Salesforce’s business priorities and sales ...

Analyst(s):   Rebecca Martin   |   Jo Liversidge   |   Hannah Decker   |   Monica Baranwal   |   Quintin Casper
Research Oct 2024
... traditional pricing models. Tech provider product managers should offer “committed consumption” to increase product adoption, maximize revenue, increase customer satisfaction and improve financial predictability. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Note 1 ...

Analyst(s):   Calum McDonald   |   John Santoro   |   Bill Ryan
Premium Research Sep 2024
... CMOs believe that marketing is seen as a cost-center. Use this Toolkit to develop a demand generation strategy that delivers on your organization’s customer acquisition and growth goal and shifts marketing’s perception to that of a revenue contributor. When to Use Table 2: Directions for Use Gartner Recommended ...

Analyst(s):   Ankita Soni   |   Rick LaFond
Premium Research Sep 2024
... Purpose-driven companies led by visionary tech CEOs constantly outperform their competitors. Purpose inspires employees, captivates customers and drives financial performance. Discover how a compelling purpose can transform your company and set the stage to become a titan of tomorrow. Overview Analysis ...

Analyst(s):   Mark Petty
Premium Research Sep 2024
... Digital marketing leaders use mobile channels such as mobile apps, SMS, push notifications and messaging apps to engage customers, but many brands have immature mobile capabilities that inhibit execution. Use this maturity model to drive value and revenue growth for your organization. Overview Introduction ...

Analyst(s):   Suzanne Schwartz
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