... Prioritize marketing analytics to strengthen marketing’s value perception and capabilities despite data deprecation, identity fragmentation, marketing and customer data management, and the continuous advance of AI. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...
Analyst(s): Joseph Enever
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... stage of digital business and go-to-market changes facing companies. CMOs must build AI-enabled teams, orchestrate complex strategies and influence customer-facing execution across the organization. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...
... physical security market by collapsing data silos and converging infrastructures. Product leaders should seize business opportunities by helping customers navigate the disruption caused by the convergence of cyber and physical security. Overview Strategic Planning Assumption Analysis Gartner Recommended ...
... Access Research Already a Gartner client? Conversational AI investments are rapidly increasing to advance customer engagement, automation and personalized insights in tech solutions. Product leaders should prioritize investing in domain-specific large language models to create a competitive edge and ...
... models, product leaders struggle to monetize them. Product leaders must create flexible pricing strategies, differentiate their product and align to customer needs in order to maximize revenue. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Note 1: Definition of a Digital Twin ...
Analyst(s): Danielle Casey | Alfonso Velosa | Ethan Cai
... Expectations for conversational AI are being redefined with the application of GenAI technology. Customer service and support leaders responsible for improving CX and agent productivity must understand how to leverage GenAI to increase the conversational AI platform value proposition. Overview Strategic ...
... SBI is transforming its customer experience across its banking ecosystem. To stay competitive, SBI has embraced digitalization and is hiring new AI talent. To save money, SBI is digitalizing its IT core by virtualizing its server network across 25,000 branches and moving to a private cloud. Case Study ...
Analyst(s): Jan-Martin Lowendahl | Tomas Nielsen | Jennifer Mitchell | Andy Rowsell-Jones | Chris Howard
... provider covered in our communications platform as a service Market Guide, in the first quarter of 2021 in order to enhance its collaboration offerings. Customers, including service provider CIOs, of IMImobile and Cisco alike should prepare for potential changes. Overview Analysis Impacts and Recommendations ...
... McDermott is drilling into digital’s potential as part of its business strategy. McDermott is transforming operations to help oil and gas customers leverage the value of digital and increase operational efficiencies. McDermott’s CIO believes digital will open up new channels for the business. Case Study ...
Analyst(s): Jan-Martin Lowendahl | Chris Howard | Jennifer Mitchell | Tomas Nielsen | Andy Rowsell-Jones