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Research Jan 2025
... Access Research Already a Gartner client? The EU AI Act, designed to protect organizations and their customers from misuse of the technology, comes in the wake of AI’s rapid growth. CHROs should understand what this regulation means for AI use within their function and set goals for their teams to work ...

Analyst(s):   Nader Henein   |   Eser Rizaoglu   |   Jackie Watrous
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Premium Research Oct 2024
... Facing relentless competition, tech CEOs must build positional advantages. Leveraging core strengths and excelling at one strategy — cost, product or customer experience — creates a resilient market position and drives sustainable competitive advantage. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Mark Petty
Premium Research Feb 2025
... failed GenAI deployments. Product managers at data management software vendors must add capabilities to manage unstructured data so that it supports customers’ GenAI implementation, through in-house development and/or integrations and partnerships. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Sharat Menon   |   Radu Miclaus
Premium Research Mar 2025
... AI is transforming high tech, and AI-first enterprise customers are pressuring product leaders at providers to stay ahead by becoming AI-forward. To become AI-forward, you need to understand the principles of an AI-first approach and make changes to your product, operating and business models. Overview ...

Analyst(s):   Mark McDonald   |   Adrian Lee
Premium Research Feb 2025
... Application architects responsible for CRM solutions are pushed to the limit by rapidly changing business needs and demand for both AI and high-quality customer data. To remain effective in this environment, they need to continuously improve their technical, business and soft skills. Key Findings Recommendations ...

Analyst(s):   Aditya Sawant
Research Jan 2025
... of CEOs and CFOs reveals that marketing and CMOs are underperforming. The most effective CMOs are “market shapers” who identify and fulfill unmet customer needs. Learn what these CMOs do differently to elevate their leadership effectiveness and drive marketing-led growth. Overview Data Insights Presentation ...

Analyst(s):   Anja Naski   |   Chris Ross   |   Sharon Cantor Ceurvorst
Research Apr 2025
... insights on how top performing tech CEOs leverage their HQ teams, hire locally or delegate with partners to support and nurture their international customers. Overview Data Insights Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tech CEO Research Team
Premium Research Apr 2025
... With the rapid pace of change, CIOs must stay up to date about their industry’s direction in terms of growth, efficiency, customer experience and risk mitigation. Gartner’s meta-analysis of our industry predictions shows which technologies are driving the future and how CIOs can remain ahead. Analysis ...

Analyst(s):   Pete Redshaw   |   Mike Ramsey
Research Jan 2025
... and predictable pricing. Product managers can use this research to determine how to set the pricing model and price of their AI agents and provide customers with visibility and control over their usage. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jim Hare   |   Nicholas Carter   |   John Santoro
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