... expansions, tech CEOs must adapt sales and marketing content and processes accordingly. This research reveals key cultural differences to help improve customer acquisition. Overview Introduction Analysis Gartner Recommended Reading Note 1: Geert Hofstede Methodology Note 2: Country Comparison Tool Note 3: ...
Analyst(s): Igor Marchal
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... Access Research Already a Gartner client? ServiceNow customers are often caught by unwanted licensing and pricing surprises after they have negotiated their software contracts. Sourcing, procurement and vendor management leaders can use this research to anticipate these common licensing pitfalls and ...
Analyst(s): Lance Pate | Christopher Dixon | Jan Cook | Biswajit Maity
... of 15.7% between 2023-2028 in constant currency, slowing in 2023 due to economic volatility and picking up in 2024. Enterprises will operationalize customer experiences via advanced messaging and solutions to improve productivity and fuel growth. Overview Forecast Data Summary Forecast Model Summary Influencing ...
Analyst(s): Daniel O'Connell | Ajit Patankar | Lisa Unden-Farboud
... Access Research Already a Gartner client? Technical debt, lack of business fit and high costs are driving enterprise systems customers to modernize their applications. IT leaders can use this Market Guide to examine the market for mainframe and legacy systems migration and modernization tools. Overview ...
Analyst(s): Alessandro Galimberti | Dennis Smith | Howard Dodd
... Executives in top-performing organizations use GenAI to improve efficiencies across functional activities, especially in product management, customer success, marketing and sales. This research helps tech CEOs benchmark their operational initiatives against those of top-performing organizations. Data ...
... Embedded AI and intelligence are enabling P&C claims management solutions to redefine customer satisfaction, employee productivity and operational efficiency. P&C insurance CIOs can learn about the claims management solution market direction and dynamics to aid strategy and evaluation. Overview Market ...
... Fraud attacks on banks and their customers are increasing in both number and sophistication. CIOs should use this Market Guide to understand the trends, challenges and technological developments in the continuing fight against fraudulent payments and money movements. Overview Market Definition Market ...
... many users of these on-premises and private cloud contact center systems are not yet ready to migrate to CCaaS solutions. This Market Guide helps customer service and support technology leaders differentiate CCI offerings. Overview Market Definition Market Description Market Direction Market Analysis ...
Analyst(s): Jason Bridge | Drew Kraus | Pri Rathnayake
... As a marketing leader in a Challenger™ commercial organization, you will need to build the functional capability for disrupting customers’ thinking and invalidating their status quo, by Adjusting different marketing team members’ job and role expectations, Creating a collective vision across the marketing ...