... Access Research Already a Gartner client? MDR services provide customers with remotely delivered, human-led, turnkey, modern SOC functions, ultimately delivering threat disruption and containment. Security and risk management leaders should use this research to identify MDR services that meet their business-driven ...
Analyst(s): Craig Lawson | Andrew Davies | Angel Berrios | Mitchell Schneider | Pete Shoard
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... strategies. This case study highlights the need to combine product-led tactics with sales-led interactions to enhance business outcomes and attract customers. Case Overview Gartner Recommended Reading Gartner Recommended Reading Gartner Recommended Reading Gar (Optiona (Optiona Internal Only — This section ...
... POS applications anchor unified commerce platforms for a seamless customer experience across retailer touchpoints. Retail CIOs should use this research and accompanying companion tool to understand the market dynamics and Tier 1 vendor capabilities for unified retail commerce. Overview Market Definition ...
... POS applications anchor unified commerce platforms for a seamless customer experience across retailer touchpoints. Retail CIOs should use this research and accompanying companion tool to understand the market dynamics and Tier 2 vendor capabilities for unified retail commerce. Overview Market Definition ...
... As digital buying becomes more common, chief sales officers are turning to digital sales rooms to increase seller-customer engagement that drives increased revenue. Use this Market Guide to learn about the current market for DSRs, the types of vendors involved and the market’s direction. Overview Strategic ...
Analyst(s): Tom Cosgrove | Melissa Hilbert | Varun Agarwal
... Access Research Already a Gartner client? Many customers negotiating S/4HANA and RISE contracts overlook Digital Access or underbuy licenses, creating audit and cost risk. Sourcing, procurement and vendor management leaders should leverage this research to negotiate proportional licensing fees and strategically ...
Analyst(s): Jan Cook | Calum McDonald | Ishan Anand
... B2B marketers use account-based marketing to acquire new business, grow revenue from existing customers and collaborate with sales. This research helps demand generation leaders evaluate ABM platforms to enable better decision making, improve engagement across accounts and deliver measurable value. ...
Analyst(s): Chris Chandler | Ray Pun | Julian Poulter | Upasna Chandna | Jenifer Silverstein
... Planning Assumption Introduction Analysis Gartner Recommended Reading Note 1: Data Management Software Market Segmentation Note 2: DPM Role Will Have Customer-Facing Elements in the Long Term Gartner Research ...
Analyst(s): Sharat Menon | Ehtisham Zaidi | Robert Thanaraj
... Access Research Already a Gartner client? Cloud providers, beyond hyperscalers, are competing in markets by focusing on customer challenges not fully addressed by hyperscalers. We review the market for specialty cloud infrastructure and platform services, and offer guidance to I&O leaders on when to ...
Analyst(s): Alessandro Galimberti | Elaine Zhang | Dennis Smith