... and into the Zone of Irrelevance, tech CEOs must chart a path where an innovation’s value exceeds the effort required to achieve it and utilize a customer acquisition motion that best ensures this destination is reached. Overview Analysis Conclusion Gartner Recommended Reading Gartner Recommended Reading ...
Analyst(s): Mark Wesker | Michelle Bazargan
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... B2B marketing automation platforms enable marketing teams to manage demand generation programs and orchestrate customer engagement. Marketing operations leaders can use this research to assess the current state of the market, including AI advancements, and evaluate suitable vendor platforms. Market Definition ...
Analyst(s): Rick LaFond | Nicholas Mortensen | Alan Antin | Jeff Cohen | Upasna Chandna
... Real-time transportation visibility continues to be a key priority for shippers, logistic providers and their customers. Supply chain technology leaders can use this research to gain insight on current market trends and vendors in the real-time transportation visibility platform market. Market Definition ...
Analyst(s): Oscar Sanchez Duran | Nathan Lease | Carly West
... Chief product officers in APAC are more uncertain of their team’s ability to address critical challenges of realizing customer needs and building strong product management practices than their global peers. Investment in programs to tackle these challenges is key to outperforming their competition. ...
... In the annual CIO survey, digital multichannel customer engagement is the top priority for life science companies, yet most CIOs struggle with harvesting results from digitalization. Life science CIOs must establish stronger enterprise leadership to impact the business with digital initiatives. Data ...
... arrangements to align expectations. Key Challenges Introduction Analysis Shared Services Must Have a Board of Directors That Includes Representation From Customer Organizations Case Study Board Directors Must Accept Primacy of Their Fiduciary Responsibility for Success of Shared Services Organizations Gartner ...
... Organizations are improving field service profitability by using AI in work planning and workforce optimization. Customer service technology leaders concerned about disruption can use this research to evaluate their organization’s scheduling maturity, and take the next steps to execute their vision. ...
... the industry. Analysis Introduction Google in the Enterprise Not a Traditional Vendor Google Apps and Support Google Apps and Security Google Apps Customer Initiatives in 2013 Google Apps and Microsoft Office Conclusion Recommended Reading Gartner Insights Abstract ...
... business. Turkish CIOs gained credibility for their response and they should leverage this strong platform to drive a shift in priorities toward customers’ digital needs. Overview Survey Objective Data Insights Methodology Additional research contribution and review Gartner Recommended Reading Note 1 ...