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Premium Research Mar 2025
... SaaS student information systems are evolving slowly, even as customer interest and vendor investments grow. Complex SIS transitions are impacted by changing business models, limited resources or cautious leadership. Higher education CIOs can use this research to evaluate and navigate in the market. ...

Analyst(s):   Robert Yanckello   |   Grace Farrell
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Premium Research Feb 2025
... Digital marketing leaders must prioritize personalized customer experiences across marketing, digital commerce and service. Although AI-based recommendations are now standard, vendors differ in their abilities to integrate with complementary applications and leverage AI to suggest actions. Overview ...

Analyst(s):   Julia Lintern   |   Jessica Dervyn   |   Mike Froggatt   |   Alex De Fursac Gash   |   Jason Daigler   |   Penny Gillespie
Research Dec 2024
... Access Research Already a Gartner client? Recent Microsoft sales and program changes signal a shift to the less-familiar Microsoft Customer Agreement-Enterprise. IT sourcing, procurement and vendor management leaders can use this research to identify key differences from the Enterprise Agreement and ...

Analyst(s):   Stephen White   |   Ben Jepson   |   Yoann Bianic
Research Jan 2017
... rebuild entire digital commerce platforms. Application leaders in digital commerce can use this guide to understand the market and support related customer experience initiatives. Market Definition Market Direction Market Analysis Representative Vendors Commerce Search Vendors Algolia Attraqt BloomReach ...

Analyst(s):   Mike Lowndes
Research Jul 2019
... Already a Gartner client? B2B organizations are strongly investing in CRM lead management applications to drive conversion of unknown contacts to known customers. Application leaders can use this research with their marketing teams to help them both before and during the vendor evaluation process. Key Challenges ...

Analyst(s):   Ilona Hansen
Research Feb 2017
... The Gartner 2017 CIO Survey shows that digitalization continues to define how enterprises interact with customers. As more enterprises join the digital ecosystems, CIOs must assess their organizations' critical capabilities to accelerate development of products, services and innovation. Data Insights ...

Analyst(s):   Wm. L. Hahn   |   Mbula Schoen
Research Mar 2019
... The new revenue recognition standard, ASC 606, markedly shifted how companies record and disclose revenue from contracts with customers. Learn the best practices corporate controllers developed as they adopted and applied the standard, as well as the ongoing challenges they face. Introduction Implementation ...

Analyst(s):   Finance Research Team
Research Mar 2017
... Intelligent Apps Fits in the Top 10 Intelligent Apps Focus on Well-Scoped Purposes What Intelligent Apps Makes Possible Virtual Personal Assistants Virtual Customer Assistants Actions Appendix: The Other Top Strategic Technology Trends for 2017 Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   David Cearley   |   Mike Walker   |   Alexander Linden
... and talent on a global scale. This sets the stage for innovation and creates opportunities to develop new business models, services, products and customer experiences. To capitalize on these opportunities, CIOs must develop proactive strategies for engaging in their business ecosystems, and select the ...
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