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Premium Research Oct 2019
... This summary features inputs from 18 members on the approaches they use for building digital capabilities for customers. These approaches include building in-house development centers, using with service providers (like Accenture or TCS), working with VCs/startups, or relying on existing SaaS suppliers ...

Analyst(s):   Consult the Board Research Team
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Research Sep 2023
... Already a Gartner client? CPaaS providers offer cloud-based platforms for developers and other users to build deeper engagement and operationalize customer experiences via APIs, SDKs and visual builders for basic, advanced and omnichannel communications. CIOs can use this Magic Quadrant to evaluate providers ...

Analyst(s):   Brian Doherty   |   Daniel O'Connell   |   Lisa Unden-Farboud   |   Ajit Patankar
Research May 2019
... Introduction Analysis Design Principle No. 1: Anticipate the Future Design Principle No. 2: Act Autonomously Design Principle No. 3: Connect to the Customer Design Principle No. 4: Elevate the Physical Design Principle No. 5: Detect the Invisible Design Principle No. 6: Manage Risk Recommendations Gartner ...

Analyst(s):   Jorge Lopez
Research May 2019
... services as just an obligation to avoid lawsuits and damage to the organization’s reputation. Instead, it should be seen as an opportunity to improve the customer experience. Key Challenges Introduction Analysis Leverage WCAG 2.0 (AA) or Applicable Laws (at a Minimum) to Establish Standards and an Accessibility ...

Analyst(s):   Bill Finnerty
Research Dec 2017
... Analysis Why Digital Commerce Matters to CMOs What's in It for You What's in It for the Marketing Organization Strategic Leadership Shared Market and Customer Insight Access to Digital Commerce Data What You Need to Do Do This First Priority Actions for You Priority Actions for Your Team Gartner Recommended ...

Analyst(s):   Jennifer Polk
Research Apr 2019
... previous version. Security and risk management leaders who focus on fraud prevention and secure payment should use it to deliver mostly friction-free customer authentication into the payment flow and to meet regulatory obligations. Impacts Analysis Impacts and Recommendations 3DS-2 Can Facilitate Effective ...

Analyst(s):   Akif Khan   |   Jonathan Care   |   Dayna Ford
Research Jun 2019
... digital innovation efforts. Analysis Innovation Demands a Combination of Iterative, Experimental Approaches Use Design Thinking to Understand the Customer and Discover the Real Need Evolve the Innovation Using Lean Startup Use Agile to Build Out and Evolve the Technology Elements of the Innovation Putting ...

Analyst(s):   Saul Brand   |   Neil Osmond   |   Marcus Blosch
Research Aug 2017
... Business Vision and Execution Executive Overview Definition Research Highlights Digital Business Internet of Things Blockchain Artificial Intelligence Customer Experience Cost Savings Bimodal IT Other Hype Cycles Technology Domains Industries Geographies Enterprise Functions and Size Related Priorities Related ...

Analyst(s):   Hank Barnes   |   Betsy Burton
Research Oct 2019
... must adjust their leadership approach in business reviews by favoring business value metrics over subjective information to ensure products deliver customer value. Key Challenges Introduction Analysis Reinvent the QBR by Refocusing Stakeholders on Business Outcomes Make Better Collaborative Business Decisions ...

Analyst(s):   Bill Blosen   |   Mike West
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