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Premium Research Feb 2026
... This report identifies the hallmarks of operating models that will succeed in the AI era — specifically, building a living operating model that continuously evolves, implementing governance that acts at runtime, and cultivating a workforce designed to direct and interpret machine execution. Gartner R ...

Analyst(s):   Research Board Research Team
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Premium Research Jul 2026
... Generative AI is driving a fundamental shift in how customers discover brands and make purchase decisions. Learn how to adapt digital content and experiences to ensure owned and earned touchpoints work together to drive brand preference and commercial growth in the age of answer engine optimization. ...

Analyst(s):   Janine Kanters   |   Alex De Fursac Gash
Premium Research Jul 2026
... Despite leading enterprise AI adoption, customer service and support leaders struggle to translate investment into clear returns. AI is increasing productivity but not reducing costs, forcing leaders to rethink workforce strategy, execution, and how to measure impact against intended cost and revenue ...

Analyst(s):   Emily Potosky   |   Patrick Quinlan   |   Daniel O'Sullivan   |   Jeffrey Schott   |   Brad Fager
Research Jun 2026
... providers that design, operate and provide evidence of data residency and controls will command premium pricing, while traditional competitors leave customers exposed to regulatory and operational risks. Overview Analysis Gartner Recommended Reading Notes Gartner Insights Abstract ...

Analyst(s):   Don Ribar
... Gartner for Cybersecurity Client Stories Learn how Gartner helps cybersecurity teams around the world achieve their mission-critical priorities. See how Gartner helped the CISO at Lehigh University identify strategic cost optimization opportunities, leading to a reduction in its cybersecurity insuranc ...
... Gartner for Finance Client Stories Learn how Gartner for Finance helps finance teams around the world achieve their mission-critical priorities. Access a Gartner analyst who has seasoned CFO experience to get custom strategic guidance, bespoke tools and tailored advice to help drive your business and ...
Research Jul 2026
... decisions and overwhelming data, making human judgment alone insufficient. With basic prompts, they can create a no-code, AI-powered CX advisor using customer, financial, operational, and competitor data to deliver high-quality guidance for uncertain situations. Insights at a Glance Impact Brief Actions ...

Analyst(s):   Daniel O'Sullivan   |   Michael Chiu
Premium Research Sep 2026
... across customer interactions, a growing challenge is increasing customer participation in programs that require behavioral change, such as demand response, time-of-use pricing and EV charging optimization. AI can help utilities increase participation by delivering personalized guidance that customers perceive ...

Analyst(s):   Shanna Grafeld   |   Tom Nolan   |   Jim Robinson
Research May 2026
... Access Insights Already a Gartner client? Fragmented and misaligned efforts between brand, CX, and UX teams lead to inconsistent customer experiences and undermine marketing’s ability to drive sustainable business growth. CMOs can tackle this by actively aligning these teams while staying focused on ...

Analyst(s):   Chad Storlie
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