... of growing an account,” said Mr. Dudek. “Gartner analysis shows that a set of activities called ‘customer improvement’ is the leading driver of growth within existing accounts. When sellers give customers a unique and critical perspective — a vision on how they might improve their business and emphasize ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... recommend creating a strategic AI action plan to help ERM leaders manage risk and create value by addressing common mistakes at each stage of the AI journey (see Figure 1). Risk leaders can help embed these kinds of resolutions across the organization, regardless of whether they are framed as value-creation ...
... Not only do they bring in new B2B leads, but they are also useful for lead nurturing and developing relationships with existing customers at every stage of their journey. Make your PPC campaigns pay off: 5 Elements to Help You Build Landing Pages That Convert 4. Leverage a remarketing (or retargeting ...
... gap,” Watt said.
Sustainability-Savvy Customers
Some GHG emissions created by customers could be avoided by offering greater transparency about emissions impacts. For example, demand for short delivery times may increase the use of airfreight. While many customers want to create less GHG emissions, they ...
... help teams move faster, but speed alone doesn’t guarantee impact. The most successful teams use AI to accelerate decision-making, improve delivery of customer-facing features and reduce friction across workflows. This approach links task-level efficiencies to broader value stream outcomes. It’s about using ...
... many examples of water stewardship and circular innovation.” Schneider Electric launched a new three-year transformation journey oriented around four pillars: people, planet, customers and performance. As part of this new program, the company has already made significant strides in industrial automation ...
... Functions to Design Digital Customer Experiences That Boost Loyalty Orchestrators may emerge from marketing, customer experience, product or IT. Wherever they come from, these functional leaders use their spheres of influence to create digital experiences that change customer perceptions and behaviors, ...
... decision making, and what needs to change to achieve an antifragile state. See Gartner research in action at our supply chain conferences and events. The journey from fragility to supply chain resilience The majority of supply chains (63%) are currently in a fragile state, making them vulnerable to uncertainty ...
... capabilities against Gartner World-Class HR Leader models to identify opportunities that hone your personal skillset or support key direct reports on their journey to becoming a world-class leader. Align with your HR transformation goals Receive personalized guidance and insight to help prioritize development ...